OCTOBER 7TH – Footwear company Ground Up International, in collaboration with Warner Bros. Consumer Products and DC, today announced a heroic new children’s collection featuring two shoes themed to DC Super Heroes. Available now at Journeys Kidz, the Batman and Justice League sneakers come in toddler and youth sizing for young heroes everywhere.

Inspired by Gotham City’s most famous vigilante, the Batman Low-Top sneakers let your little one step out in the ultimate comfort of canvas and suede. Featuring a rubber applique of Batman himself along with the Bat emblem on both panels of the shoe, this sneaker ensures your little one’s style will be seen with each step. The sneaker boasts an embossed print of Gotham City to give the shoe an ultra-edgy feel. Inspired by the Caped Crusader, the oversized bumper features a Bat emblem cutout, with a yellow back tab to bring the essence of your kids’ favorite DC Super Hero to life.

Take your look to the next level and let your little one channel their inner hero with the DC High-Top sneaker. DC Super Heroes featured in this sneaker include Superman, Batman, Wonder Woman, Martian Manhunter, The Flash, Green Lantern, Aquaman, and Green Arrow.

This ultra-elevated sneaker boasts a retro style featuring an all-over print of the iconic Justice League, with graphics on canvas material and a woven tab featuring the DC logo. You can find an oversized bumper with rubber appliques that best represent each DC Super Hero on the outside of the shoe along with a replicated pattern lining the inside.

If you’re looking for a classic style to add to your sneaker rotation, be sure to check out the collection now available at Journeys Kidz.

About Ground Up
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About DC
DC, a Warner Bros. Discovery Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world and is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information visit dc.com.