NEW YORK – Footwear company Ground Up announced today a brand-new collection with Paramount Consumer Products for a collection of athletic shoes based on the hit preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon. Available exclusively at Saks Fifth Avenue, the new line featuring kids’ favorite heroic pups are available in toddler sizes, bringing current fashion trends and the beloved PAW Patrol characters together to create shoes that kids will never want to take off.

The collection released includes four styles. Two high-top sneakers and two low top slip-ons for both boys and girls. The Boy’s High-Top features Chase, Marshall, Rocky, Rubble, and Zuma. Additional details include an intricate applique on the tongue and paw prints climb up the back counter of the shoe. The girl’s High-Top features Skye. As for the Slip-ons, both the boy’s and girl’s styles feature an all over pattern that includes unique character art paired with denim and jersey piping, which elevates the sneaker into a fashionable look. Between the release of PAW Patrol: The Movie in August 2021 and the success of the television series, Ground Up is honored to release a collection that celebrates children’s love for Chase, the pups and their new adventures! The collection is available online and in select Saks Fifth Avenue locations.

Ground Up continues to invest in launching dual-brand relationships with best-in-class entertainment brands such as Nickelodeon, Disney, Warner Bros., Universal and more. They continue to build their relationships with previous brands making them stronger to create new and groundbreaking collections. Focusing on Innovation, Fashion and Fandom, they will continue to bring product to consumers for brands they love from a brand they can trust.

About Ground Up|
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up has aligned itself with many premier licensing partners in each segment of business on both the Entertainment and Consumer side. Entertainment licenses include Disney, Nickelodeon, Warner Bros., Universal, Nintendo, Pokémon, MGA, Moonbug, Funimation, Dragon Ball Z and more. Consumer brands such as Coca-Cola and Budweiser have teamed with the company as well as lifestyle brands.