Ground Up X Barbie Kick Off ‘The Power of Friendship’ Event at American Dream Mall’s Kids Foot Locker in Partnership with Mattel Inc
Footwear Company Ground Up International teams up with Kids Foot Locker to release the first-ever Ground Up X Barbie Court Sneaker, coming in all infant and preschool sizes.
Ground Up and worldwide icon Barbie are hosting an epic debut event at the American Dream Mall in East Rutherford, New Jersey, in the Kids Foot Locker store on Saturday, March 2nd, 2024, from 11:30 AM-2:30 PM to introduce the new Ground Up Barbie Court Sneaker. This celebration is all about leaning into ‘The Power of Friendship’ and emphasizing that we shine brighter together.
The Power of Friendship event will feature eye-catching installations and an interactive dress up area with the recognizable Barbie car and Barbie Silhouette for photo opportunities. Activities range from making friendship bracelets to face painting, and a DJ to keep attendees dancing throughout the day.
Fans will receive an exclusive gift with purchase of Barbie’s Fashionista Dolls, first come, to the first 100 purchases of the day! Including the opportunity to enter to win in-store sweepstakes that include one-of-a-kind items, like Ground Up’s Barbie Court sneakers with Swarovski crystals, an exclusive Barbie handbag with rhinestone accessories, and a Barbie box bundle featuring custom Barbie X Ground Up socks and shoelaces. Customers can enter by dropping their ticket into any of the raffles when they grab a pair of the brand-new Barbie Court sneakers. All Ground Up X Barbie sneakers will come with an exclusive Barbie shopping bag only available at the event.
The Ground Up X Barbie Sneaker is one of the brand’s newest silhouettes to hit the floor in 2024. The sneaker boasts a chic design that seamlessly merges comfort and style for the ultimate Barbie fan. Fans will be excited to find the sneaker features a UV-activated area on both the front and side panel, revealing Barbie symbols and all-over prints lining the kicks, giving them two styles in one.
For generations of fans, the name “Barbie” brings forward a sense of nostalgia and fondness. More than just a doll, Barbie represents limitless potential, a world of imagination, and, most importantly, a message of friendship. Through the universe of Barbie, young kids are encouraged to think outside the box and explore their creativity. Ground Up and Kids Foot Locker aim to bring this incredible vision to life by celebrating friendships, originality, and imagination.
About Ground Up
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands.
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.