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Unleash Your Inner Hero with Reebok x PJ MASKS’ New Footwear Collection image

Unleash Your Inner Hero with Reebok x PJ MASKS’ New Footwear Collection

BOSTON, MA – Reebok, the iconic and irreverent sportswear brand, and Hasbro, a leading toy and game company, today unveiled the latest Reebok x PJ MASKS kids’ footwear collection based on the hit series. In its second collection together, kids can unmask their superpowers with dazzling light-up sneakers inspired by their favorite characters, including Catboy, Gekko and Owlette.

Known as the original superhero show for preschool children, “PJ Masks” has seen immense success since its initial premiere in 2015, quickly becoming a household favorite for families around the world.  Based on the popular book series Les Pyjamasques, the show surrounds three young children who live normal lives by day and become a team of superheroes, also known as the PJ MASKS team, by night. When they put on their pajamas and activate their animal amulets, they turn into their alter egos before embarking on adventures that are filled with action. 

The latest Reebok x PJ MASKS light-up footwear collection celebrates the hit series and allows kids to unleash their inner superheroes with offerings that bring their favorite characters to life, including the Classic Leather Step N’ Flash ‘Catboy,’ Classic Leather Step N’ Flash ‘Gekko,’ Classic Leather Step N’ Flash ‘Owlette,’ and Classic Leather Step N’ Flash ‘Hero.’ Each silhouette features impact-activated and light-up side stripes and a heel clip detail paired with intricate design elements, along with custom sock liners that bring each character to life.

The latest Reebok x PJ MASKS kids’ footwear collection will be available on June 26th in toddler and preschool sizes, ranging from $55-$65 at Reebok.com and select retailers worldwide.

About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.

About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

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