Partnership Expands Hard Rock® Branded Products Into Categories Including Health and Beauty, Home Goods, Pet Products, Games and Toys for the First Time

HOLLYWOOD, Fla., Nov. 12, 2020 – Hard Rock International has appointed Cronus Global, a recognized leader in licensing, marketing and product development, to represent the legendary dining, entertainment and hospitality brand and further expand its licensed product footprint worldwide. The partnership will introduce Hard Rock® branded products into categories including health and beauty, home goods, pet products, games and toys for the first time in the North American market in 2021.

“We are thrilled to partner with Cronus Global to extend Hard Rock’s consumer reach into a broad range of product categories that emphasize our brand’s identity that’s built on music and entertainment,” said Mark Linduski, Director of Licensing at Hard Rock International. “Through Cronus Global’s long-term relationships with industry leaders, we will introduce collections of unique products that attract new and existing Hard Rock enthusiasts alike. We look forward to the opportunities that will emerge as we work with Cronus Global to expand our retail distribution and strengthen our brand presence worldwide.”

“Cronus Global is excited to partner with Hard Rock International to develop lifestyle products aimed at bringing the vibrancy of the Hard Rock experience directly into consumers’ homes,” said Kristin Calzada, President of Cronus Global. “From launching the Hard Rock health and beauty collection to rolling out a new merchandise program for kids, we’re excited to help expand and diversify the connection of Hard Rock to its fans through licensing initiatives and brand collaborations.”

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at Mark.Linduski@hardrock.com. For additional information about the Hard Rock brand, please visit www.hardrock.com.

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women. Hard Rock was recognized as one of the top performing hotel brands in J.D. Power’s 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. HRI destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com

About Cronus Global:
Cronus Global is bringing a new level of service to the Licensing Industry by delivering targeted business materials like customized product pitches and tapping into white-space categories to increase licensing opportunities for its clients.  Cronus Global believes that through an effective mix of collaborations, product licensing, digital experiences, and direct-to-retail initiatives that clients are able to achieve optimal exposure for their brands while maximizing consumer touchpoints.  The company’s tag line: “It’s About TIME” speaks also to Cronus Global’s focus on creating time-saving brand management solutions so that its clients can get back to the business of doing business. The company is headquartered in the Los Angeles, CA area.  For more information on Cronus Global, visit www.cronusglobal.com or contact Kristin Calzada at kristin@cronusglobal.com.