Paris, France — Grizzy & the Lemmings, the smash-hit animated comedy from HARI, is ready for 360° brand growth- taking the show from screen favourite to everyday consumer experience. The studio has appointed new licensing agents across Europe to accelerate expansion and bring the brand’s unstoppable humor into families’ daily lives worldwide.

The newly appointed agents include:

• Active Merchandising (Germany)
• License Connection (Benelux)
• El Ocho (Spain & Portugal)
• LIT Licensing Agency (Nordics)

They join Retail Monster (USA, UK, Canada), creating a best-in-class international network that positions Grizzy & the Lemmings for full-scale global growth.

“Developing consumer products is another way to tell the story of Grizzy & the

Lemmings beyond the screen”, said Josselin Charrier, co-CEO & co-founder of HARI. “With the support of such a dream team of licensing agents, we’re ready to bring the fun of Grizzy & the Lemmings into families’ homes around the world — true to our motto: fun for all and all for fun!”

Outstanding Performances Powering the Brand

• Top 5 most-watched kids’ series (ages 6+) on Netflix worldwide
• Consistently ranking among the Top 3 kids’ shows in key European markets, with standout results on major broadcasters such as France Télévisions, Super RTL, and BBC
• Over 1.6 billion YouTube views annually – up more than 40% year-on-year.

Licensing Momentum
Licensing momentum is accelerating with partners such as KFC (QSR), Hachette (publishing), Fashion UK (Primark apparel), Hatier (extracurricular books), Coraya (food), Ludistri, and Savana/ Blackrock Games (board games). More launches are lined up, with new announcements to follow soon. The program was recently recognized with the Special Jury Award at the 2025 Licensing Awards for its creative collaboration with UHU.

Building the Next Chapter
Season 4 is currently airing worldwide, with a Netflix launch confirmed for early 2026. Season 5 has already been greenlit. Preschool spin-off Baby Lemmings (78 x 7’) will premiere in 2026 in over 150 countries. The series reinvents slapstick comedy for younger viewers with a gentle twist, while naturally extending the Grizzy universe to welcome children from the very start of their viewing journey.

“These new appointments are an exciting milestone,” added Kido Prigent, Director of Strategic Partnerships & Financing at HARI. “They give us the right local expertise to grow strategically while building a unified global franchise.”

About HARI
HARI is a multi-award-winning animation studio founded by Josselin Charier and Antoine Rodelet, headquartered in Paris. The studio is dedicated to creating original, creator-driven Ips with a strong editorial identity — blending comedy, slapstick, and heart to entertain global family audiences. Recognized as a true story-house, HARI creates individual hits while building long- lasting, interconnected IPs. With a commitment to storytelling that sparks laughter and optimism, the studio develops premium content with a distinct visual style and feature-quality CGI — delivering universal stories that resonate across TV, film, and consumer products. sales@hari-international.tv

About Active Merchandising
As a full service licensing agency we specialize in developing customized licensing programs for a variety of different brands. From the development of a merchandising strategy to the acquisition of suitable partners we manage and control every single step in the licensing process up to the launch of the final products and retail support. Our objective is to add value to a brand and strengthen its awareness through long-term licensing extensions in the most diverse product areas. Due to our many years of experience in the national and international licensing industry, we offer a competent and reliable exploitation of our clients’ rights and licenses while maintaining apersonal relationship with all parties. A broad network of contacts and partners, as well as sound expertise complete our profile. anita.vanesch@activemerchandising.de

About License Connection
License Connection is an independent Licensing Agency with more than 25 years of experience in the Licensing Industry. Partnering with National and International Brand Owners by representing their rights in the Benelux and/or in Europe. Our personal and pro-active approach creates longstanding partnerships and successful campaigns in Retail and Consumer markets. License Connection matches artistic ambitions with commercial objectives, cooperating closely with both Licensors and Licensees as well as Retailers, to grow in reputation & revenue. License Connection, is therefore the so called ‘Local extension on the ground’ according to our Licensing Partners. We connect Brands & Business! daphne@licenseconnection.com

About El Ocho Licencias y Promociones
El Ocho is one of the leading independent licensing agencies in Iberia, with over 20 years of experience. We create successful and sustainable licensing programs by carefully selecting and developing brands with long-term potential. We work closely with top manufacturers, broadcasters, retailers, and brand owners, always following their guidelines and vision for each property. Our approach is based on strategy, collaboration, and a deep understanding of the market—turning IPs into strong consumer experiences and beloved evergreen properties. pilar@el-ocho.com 

About LIT Licensing Agency
LIT Licensing Agency is an independant European licensing agency with head office in Stockholm, representing a carefully selected portfolio of lifestyle and quality entertainment brands. Founded by Eva Karlsson and Malin Jähde Holm. eva@litlicens.com malin@litlicens.com