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HarperCollins Signs Multi-Year Deal with Globally Beloved Brand Toca Boca®

HarperCollins Signs Multi-Year Deal with Globally Beloved Brand Toca Boca® image

HarperCollins is thrilled to announce a multi-year publishing deal with the worldwide phenomenon Toca Boca®. Worldwide English language rights and local language rights in Europe were acquired by Farshore in the UK and HarperPop in the US. The deal was struck with Toca Boca by Emma Cairns-Smith, Global Licensing Acquisitions Director at Farshore, in the UK and Tomas Palacios, Executive Editor at HarperPop, in the US.

The first title in the Toca Boca series, Welcome to Toca Boca Sticker Book, will be published in the UK and the US in April 2026. The UK publishing program also includes Dream Life Colouring Book (May 2026) and Find Your Style Sticker Book (July 2026). The US publishing program also includes a Toca Boca Look & Find, as well as a Toca Boca Doodle Book to be published in 2027. These engaging and interactive books are designed for readers aged 8-12, immersing them in their favourite Toca Boca locations where they can take on interior design challenges, find their style, and build a colourful world.

Emma Cairns-Smith, Global Licensing Acquisitions Director at Farshore, stated, “We are excited to welcome Toca Boca into our portfolio. This brand embodies creativity and self-expression, and we are proud to offer children a chance to engage with Toca Boca’s imaginative world through our books. Our launch range is designed to inspire tweens and celebrate their uniqueness, making it a perfect addition to our diverse publishing offerings.”

Tomas Palacios, Executive Editor at HarperPop, stated, “Toca Boca is a dynamic platform that allows kids to discover who they are in this world. HarperCollins is proud to be part of the brand’s expansion into publishing with interactive titles that perfectly align with Toca Boca’s commitment to playfulness and curiosity.”

“Toca Boca is all about giving tweens space to explore their creativity and self-expression,” said Maryellen Zarakas, Spin Master’s SVP, Global Consumer Products & Franchise Development. “These new interactive books let them play, imagine, and create in the real world—and we can’t wait to see what our close to 60 million fans do with them.”

Toca Boca is a platform that allows children to play, create, and tell their own stories with over 90 locations and 500 characters. With close to 60 million players worldwide, Toca Boca encourages kids to explore who they are and where they fit in, making it a trusted brand among parents seeking safe and enriching content for their children.

About Farshore
Farshore’s mission is to make every child a proud reader through a broad and diverse portfolio of books that offers multiple ways into the joy of reading. Farshore publishes child-friendly books for all ages, including picture books and fiction, award-winning non-fiction on its Red Shed imprint, bestselling YA reads on its Electric Monkey imprint and immersive books on gaming, TV and film for adults and the whole family on its Expanse imprint. Farshore is home to the UK’s leading authors and illustrators, including Michael Morpurgo, Holly Jackson, Lemony Snicket, Julia Donaldson, Laura Ellen Anderson, Tahereh Mafi and B. B. Alston; family favourites including Winnie-the-Pooh, Mr. Men Little Miss, and Tintin; and the hottest popular culture brands, including Minecraft, Paw Patrol and Pokémon. Farshore is recognised for nurturing and building exciting new author and illustrator talent, for leading the children’s market in brand publishing, and for applying unique consumer and market insights to ensure every book reaches the widest possible audience.

About HarperCollins
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 15 countries. With over 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalogue of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

About Toca Boca
Toca Boca was founded in 2011 with a simple mission – to create playful, safe spaces where kids can have fun and feel free to be themselves. Today, close to 60 million kids from all over the world play Toca Boca’s games every month. That’s right. Every. Single. Month. Toca Boca games have now been downloaded over 1 billion times worldwide.

The studio’s award-winning app, Toca Boca World, is its biggest game to date. It’s an ever-evolving world where kids are in total control.

Toca Boca is based in Stockholm, and owned by Spin Master Corp., a leading global children’s entertainment company. For more information, visit tocaboca.com.

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