London, UK – 27 January 2021 – Warner Bros. Harry Potter Franchise received The NPD Group’s Toy Industry Award1 for Top Gaining Toy Property of 2020 in the Games & Puzzles category. The awards were shared with the winners during NPD’s Global Toys Connect virtual event on 27 January 2021.

The awards were given to the manufacturers and licensors of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, according to NPD’s Retail Tracking Service.

“We are thrilled to receive this award from The NPD Group and have them recognize the strength of the Harry Potter franchise,” said Julian Moon, SVP, EMEA Warner Bros. Consumer Products. “During these challenging times, it has been uplifting to see children and families come together to play games and puzzles while experiencing the magic of Harry Potter.”

“These awards recognize achievements and unique successes during an unprecedented year in the toy industry,” said François Klipfel, President, Toys, The NPD Group. “In the face of these challenges, we congratulate all of this year’s award winners for their resilience and wish them continued success in 2021.”

[1]Based on The NPD Group’s Retail Tracking Service, euro sales generated from January-December 2020

About Warner Bros./WarnerMedia Consumer Products
Warner Bros./WarnerMedia Consumer Products, a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world. 

About Wizarding World
More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.  In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup