PAWTUCKET, R.I. and BURBANK, Calif. – Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Disney Consumer Products today announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the power of imagination through immersive sensory play, storytelling, and experiences. The collaboration will feature PLAY-DOH compound-led play systems inspired by the magic of beloved Disney characters and stories.

The debut collection of PLAY-DOH playsets will feature Disney Jr.’s “Mickey Mouse Clubhouse” brand, bringing classic Disney characters from the hit series to the youngest PLAY-DOH and Disney fans at a critical stage for developing creativity and cognitive growth. The imagination-inspired collection of on-the-go playsets and accessories is available now on Amazon, starting with:

• PLAY-DOH Disney Jr. Happy Stackable Set: www.amazon.com/dp/B0DVLZ8PC5
•  PLAY-DOH Disney Jr. On-The-Go Playsets:

o       https://www.amazon.com/dp/B0DVM1DB8P

o       https://www.amazon.com/dp/B0DVM15GVP

• PLAY-DOH Disney Jr. Shape A Story Playset: www.amazon.com/dp/B0DVLZNQ5K
• PLAY-DOH Disney Jr. Stamp & Go Megapack: www.amazon.com/dp/B0DVM17P7M

The full line will continue to be available on Amazon through 2025, with availability at most major retailers beginning January 2026.

 “The PLAY-DOH brand and Disney, two iconic brands in arts & crafts and entertainment, inspire creativity and imagination in children around the world,” said Tim Kilpin, President of Toys, Board Games, Licensing and Entertainment at Hasbro. “When beloved Disney characters are paired with the hands-on creativity of PLAY-DOH compound, it unlocks a world of limitless possibilities for playful storytelling and artistic expression.”

“The PLAY-DOH brand has been a favorite childhood play experience for generations, and our collaboration with Hasbro brings Disney storytelling into that tradition in fresh ways,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. “We’re giving kids new ways to shape their imaginations while connecting with these iconic characters, expanding how families celebrate the stories they love.”

Future evolutions of the collaboration with Disney for PLAY-DOH will feature other beloved properties, helping unlock imaginative play for kids and adults of all ages.

For updates, follow the PLAY-DOH brand on Instagram, TikTok, Facebook and YouTube and Disney Jr. on Instagram, TikTok and Facebook.

PLAY-DOH DISNEY JR. HAPPY STACKABLE

(HASBRO | Ages 2 & up | Approx. Suggested Retail Price: $9.99 | Available starting 9/8/25 on Amazon)

Oh boy, get ready for fun with favorite Disney Jr. friends in the Happy Stackables PLAY-DOH set! This all-in-one set isn’t just a Mickey Mouse playset—it includes stampers to make PLAY-DOH versions of six iconic Disney characters: Minnie Mouse, Donald Duck, Goofy, Daisy Duck, Pluto, and Mickey Mouse himself, stamped right on the container lid. Little ones can also explore emotions with a six-sided face stamper block that creates different facial expressions for playful storytelling. Everything stores neatly in the Mickey Mouse-themed container, with stampers attaching to the lid and other pieces fitting inside for easy cleanup. Once packed up, kids can carry the set by its handle, making it easy to take the fun on the go. With four colorful PLAY-DOH sticks (green, purple, yellow, and pink), the PLAY-DOH Disney Jr. Happy Stackable Preschool Toy Set is a fun starter kit for toddlers who love Disney toys, sensory play, or creative arts and crafts.

PLAY-DOH DISNEY JR. ON-THE-GO PLAYSETS ASSORTMENT

(HASBRO | Ages 2 & up | Approx. Suggested Retail Price: $14.99 | Available starting 9/8/25 on Amazon (Bakery and Garage))

Get creative with the PLAY-DOH On-the-Go Playsets featuring Disney Junior’s Mickey Mouse and Minnie Mouse. Each set includes a character figure with a stamper on the bottom, four themed accessories, and three cans of PLAY-DOH compound, with a caddy that folds out into a play space. Compact and travel-ready, everything is stored neatly for easy cleanup and portability for those busy little explorers. Bright colors and hands-on play keep little ones engaged, making these sets a fun gift for kids who love Disney and creative play.

Choose from two playsets:

Mickey Mouse Garage Playset: Comes with a Mickey Mouse figure, toy tools, and a fold-out garage scene for imaginative fix-it fun.

Minnie Mouse Bakery Playset: Includes a Minnie Mouse figure, kitchen tools, and a fold-out bakery scene to inspire sweet creations.

PLAY-DOH DISNEY JR. SHAPE A STORY PLAYSET

(HASBRO | Ages 2 & up | Approx. Suggested Retail Price: $19.99 | Available starting 9/8/25 on Amazon)

There are so many ways to create and explore with the PLAY-DOH Disney Jr. Shape a Story set! Open the storybook-themed playset to build four different scenes using the tools, compound, and playmats. The set features 11 Disney-themed accessories, such as Mickey Mouse and Minnie Mouse rollers, a Goofy Fun Factory tool, a knife, a roller, and six stampers. Inside the storage area, built-in half molds add even more fun shapes to create. Each of the six PLAY-DOH colors has a tab on the lid, making it easy for little hands to open and get started. When playtime is done, all the pieces fit neatly back inside the playset, ready for the next adventure.

PLAY-DOH DISNEY JR. STAMP & GO MEGAPACK

(HASBRO | Ages 2 & up | Approx. Suggested Retail Price: $14.99 | Available starting 9/8/25 on Amazon)

Imaginative adventures await with Mickey Mouse, Minnie Mouse and Donald Duck, and the PLAY-DOH Stamp & Go Megapack! This Disney Jr. playset includes three character stampers, three matching vehicle stampers, and six PLAY-DOH colors – perfect for sharing or creative play on the go. Mickey Mouse stamps mouse ears, and his train stamps tracks. Minnie Mouse stamps her signature bow, and her car stamps a matching bow pattern. Donald Duck stamps an anchor, and his boat stamps fish and wave designs. The figures can sit in their vehicles, stack on top of the cans, or be combined for even more fun. This set makes a great gift for toddlers and preschoolers and is perfect for Easter baskets, back-to-school surprises, party favors, and more.