Forever 21, a fashion industry leader, has partnered with HB Connections, a full-service company that designs, manufactures and distributes fashion handbags. The bags, including a Hello Kitty-licensed version, will be available in 409 Forever 21 stores nationwide and online at forever21.com.

The new collection features crossbodies, totes and shoulder bags in a relaxed, chic and feminine style. Shoulder bags give a nod to throwback minimalistic 90s styling, while crossbodies allows the consumer hands-free functionality without compromising on-trend. The fabrics emphasize texture as well as wearability and are composed of exotics and textured vegan leathers.

“We are excited to add Forever 21 to our roster of brands as we believe this partnership allows us to infuse all our expertise servicing the Gen Z / millennial market space. We believe that Forever 21 offers consummate value to their customer base and our mission is to upgrade that offering even more by enhancing the product aesthetic and design,” notes David Sachs, Founder & CEO at HB Connections. “It is a true privilege to be able to work with the team at F21 to curate these beautiful collections.”

The handbag collection ranges from $14.99 to $34.99 USD.