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Hello Kitty and Momiji Collaborate

03-02-2011

The culmination of flights around the world and countless top secret design meetings is about to be revealed by the design crew at Momiji HQ and the iconic Hello Kitty.
February 2011 brings with it a happy collision of cute, as Hello Kitty and Momiji combine their unique styles to create a collection of six Momiji dolls and an array of everyday essential accessories or “zakka” (A Japanese word meaning “bits & pieces”)
Momiji are message dolls, inside each one there’s a tiny folded card for your own secret message, dream or wish. Sprinkled with an abundance of Sanrio chic, each of these new dolls has accessorised her outfit with Hello Kitty; from Gigi’s huge headphones to Astrid’s electric guitar.
Momiji’s Creative Director, Claire Rowlands said “This collaboration is sure to bring fashion-flutters to the hearts of Momiji and Sanrio collectors around the world.”
The zakka collection includes College essentials; a notebook, a gel pen, a handy zip-up pouch and a ring binder. Key chains and tiny enamel pins mean that you can carry your favourite Momiji character with you.
Dolls will be available from February 2011 and zakka from July 2011 throughout Europe and Australasia.
About Momiji
Momiji [‘mom-ee-jee’] are hand-painted collectible message dolls. The Momiji story began six years ago in the UK. Since then our brand has gained cult status around the globe. Momiji HQ is based in Henley in Arden, a little village famous for its ice cream. From here we have become truly global with designers creating lovely stuff all over the world: UK, Austria, Chile, Thailand, Germany, Canada and Slovenia. Our links with top art colleges mean that we work with the most creative new kids on the block. Momiji, dedicated to making life lovelier.
About Hello Kitty
Hello Kitty was born in London in 1974. Throughout the years she has become one of the most unique and interesting characters ever created, a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.
Hello Kitty is part of the Sanrio family of characters.
Hello Kitty has built strong emotional connections with women, becoming part of their lives during their formative years and traveling with them into adulthood

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    Translation provided by Google Translate, please pardon any shortcomings