Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd.

Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video game to give their fans a new, entertainment-based experience.

The tokidoki x Hello Kitty Globematcher game, brings the iconic partnership together for the first time in a hyper-immersive new game designed to meet the international game market standard.

It will first be released worldwide on Google Play and iOS. After this it will be available on other online platforms: the Apple Store, Google Play, Amazon, Apple TV and Google TV. The game will be available for smartphones and tablets. It is suitable for children aged 4, up to adults of any age.

The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them, sending them gifts or competing to see who gets the best score. There’s also a rewards system to gain more gameplay or more opportunities to progress.

This is a user-friendly, immersive gameplay. Players can both cross space together or in opposition, defeating global opponents, having new adventures, and getting new planets to give up their secrets as the adventure goes on. The game will operate on either an ad-based or pay-to-play basis.

In close collaboration with Sanrio and tokidoki, Bitbuu developed and carefully constructed every element of the game – from art direction and layout to game play and rewards.

The game has already received a strong response from a specially selected group of players. It is now at soft launch stage. A full global launch on all major platforms will follow soon. Users can use this link to register on the app store in ‘pre-install’ mode and will receive a push notification as soon as the app is published Click here for a sneak peek at the trailer.

Cristian Salaris, CEO, Bitbuu, says: “We were honoured and thrilled to be chosen to develop the longstanding tokidoki x Hello Kitty consumer products collaboration into a game.  We’re sure fans of both the iconic Sanrio and tokidoki brands as well as the tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.”

ABOUT SANRIO

Sanrio is a Japanese company founded over 40 years ago that focuses on designs, licenses and produces products based on Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores across the globe. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people It’s more than just a catchy phrase, it’s the foundation of everything we do. At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of our activities, whether we’re designing a stationery set, a retail store, or an animated television series.

ABOUT TOKIDOKI

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.

*ABOUT BITBUU GAMES

Bitbuu Games, a brand Mars 1982 Ltd. Bitbuu Games is a company that designs games with a broad appeal, allowing people to play, move on with their day and pick up their game later. Bitbuu Games are synchronized across platforms, allowing players to switch between devices and platforms so they can play anywhere, any time and on any device.