LYON, FRANCE – 11 February 2011 – NAMCO BANDAI Partners S.A.S. today announced the European launch of Sanrio Digital’s Hello Kitty Seasons for the Nintendo Wii. Distributed in Europe by NAMCO BANDAI Partners, Hello Kitty Seasons is the first Hello Kitty title for Wii, and the latest addition to the line of games featuring Sanrio characters, which also includes Hello Kitty Birthday Adventures out now for Nintendo DS.
“We are very excited to welcome the Hello Kitty brand to the Wii gaming system,” said Olivier Comte, VP Marketing, Sales and Publishing at Namco Bandai Partners. “We know that fans will enjoy their favourite Sanrio characters in this new adventure.”
Hello Kitty Seasons challenges players to create a character and undertake missions and adventures in order to grow a colourful town populated by lovable Sanrio characters, including Hello Kitty, My Melody, Keroppi, Badtz-Maru, Little Twin Stars, and Chococat. Players will build up the community around them to unlock new levels and content while playing exciting new mini-games that challenge their Wii Remote skills. As they progress through the game, players will customize their town, earn achievements, discover bonuses and unlock power-ups.
As time passes, the world of Hello Kitty Seasons changes to reflect the player’s actions and the turning of the seasons. Players can tidy up with some spring cleaning, serve ice cream to friends in the summer, pick pumpkins in the cool autumn breeze, or warm up in winter with some hot cocoa. New challenges appear according to the time of year, each one bringing renewed opportunities for endless Hello Kitty fun and games.
“Hello Kitty Seasons on the Nintendo Wii offers an engaging experience for our fans and their families to enjoy,” said Robert Ferrari, Vice President of Publishing and Business Development, Sanrio Digital. “Expanding the retail distribution of our first Wii title across Europe is a strategic step for our company and another boost to the already strong brand presence of Hello Kitty.”
For more information on NAMCO BANDAI Partners’ entire catalogue, visit www.namcobandaigames.eu.
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About NAMCO BANDAI Partners
NAMCO BANDAI Partners, one of the video game industry’s leading distribution, marketing and sales companies,  is a wholly owned subsidiary of NAMCO BANDAI Games Europe with 16 dedicated offices operating in 50 countries across Europe, the Middle East, Africa, South America, Australasia, and south east Asia (Hong Kong, Singapore, Taiwan, South Korea).  The company distributes and markets a broad catalogue of high quality interactive entertainment products for Sony, Microsoft and Nintendo gaming platforms and PC from NAMCO BANDAI Games, D3Publisher and other major video game publishers on an international and regional basis.  NAMCO BANDAI Partners is an independent business unit of the NAMCO BANDAI group of companies.
For more information about NAMCO BANDAI Partners and its products visit www.namcobandaipartners.com.  For media assets visit www.namcobandaipartners-press.com.
 About Sanrio Digital
Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information please visit www.sanriodigital.com.
About SANRIO
SANRIO, best known for global icon Hello Kitty and home to many more endearing characters including Chococat, My Melody, and Keroppi, is celebrating its 50th Anniversary this year.  August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.
About Zoo Entertainment
Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.
For more information, visit www.zoogamesinc.com.
© 1976, 1988, 1989, 1993, 1996,1998, 1999, 2001, 2002, 2011 SANRIO CO., LTD.  Published and Distributed by NAMCO BANDAI Partners SAS. All rights reserved.
Press Release © 2011 NAMCO BANDAI Partners S.A.S. All rights reserved.
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