PUMA heads to the City of Lights for a second team-up with ZAG HEROEZ global TV sensation, Miraculous™ – Tales of Ladybug & Cat Noir.

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms. Miraculous: Ladybug and Cat Noir, The Movie, launched theatrically in Europe this summer topping the box office in France and Germany, and launched on Netflix on July 28. Retail sales for the brand are over $US1 billion with 300 million products sold; and with broad appeal across age demographics, Miraculous™️ has become a planetary digital craze with over 37 billion views on YouTube (authorized and user-generated content).  

Including apparel, footwear, and accessories, the new collection for tweens is inspired by the unmistakable late-night glow of Paris, featuring high-energy manga graphics across a range of streetwear silhouettes.

This season’s all-new looks are highlighted by new looks like the Logo Tee and Hoodie, which depict the show’s two protagonists Ladybug and Cat Noir as manga superheroes. The accompanying Sweatpants and Leggings feature stylized kanji lettering, while the accessory offerings comprise a Backpack and Beanie.

For footwear, PUMA x Miraculous™ part two offers up the Mayze Stack, RS-X Efekt, and Slipstream styles. The Slipstream and RS-X Efekt each feature a unique comic strip-style graphic on the tongue, once again showing the dynamic duo of Ladybug and Cat Noir, while the Mayze Stack is painted with a polka dot motif across the PUMA Formstrip.

“The Spring PUMA x Miraculous collection was a hit with our fans, with transformational and inspiring clothing inspired by their favorite Parisian superheros, Ladybug and Cat Noir,” commented Hyde Schram, Vice President, Global Partnerships, ZAG.  “This new manga-inspired line of apparel, footwear, and accessories will continue to empower kids everywhere with clothing that is designed with function plus fashion in mind.”

The PUMA x Miraculous™ Collection is available starting October 5, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.

About Miraculous™
Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and has been ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series is available across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug & Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 37 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 550 million+ plays on Roblox. Over 300 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About ZAG
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as Ghostforce. ZAG is also currently in production on Melody, an animated feature starring Katy Perry; and has a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. ZAG’s Consumer Products Division includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character. https://www.zag.com