Hilco has announced its candy sponsorship for the 23rd Annual KOOL-AID Days Festival in Hastings, Nebraska on August 20 – 22, 2021.

Hilco has a licensing agreement with Kraft Foods for KOOL-AID® branded candy.  Hilco is KOOL-AID brand’s first entry into the novelty candy market, and the license continues to grow with the 90+ year-old brand.

Hilco has donated approximately 1,500 units of candy, which equals about 67 cases, to the event, including KOOL-AID® brand Lollipop Dippers, KOOL-AID® brand Dipping Candy and KOOL-AID® brand Sour Gummy Peg Bags.

“Hastings, Nebraska is the birthplace of KOOL-AID, and to have KOOL-AID brand candy at our event is definitely the icing on the cake,” said Michaela Borrell, festival chairperson.  “We are grateful to Hilco for their generous donation.”

The event planners are expecting more than 20,000 people at this year’s event which will coincide with the Oregon Trail Rodeo.  Events will be held across the city including the Adams County Fairgrounds and the Hastings Museum.  The festival’s activities include the “World’s Largest KOOL-AID Stand”, children’s games, a downtown parade, 5K Run, “koncerts”, “kardboard” boat races, KOOL-AID Drinking Contest, crafts, food vendors, and an appearance by the KOOL-AID Man.

“We’re thrilled to be a part of this fun-filled festival with our delicious KOOL-AID brand candy,” said Lou DiMarco, Executive Vice President for Hilco.  “These products have such fantastic flavors, and the brand is so well known, we’re sure it’ll be a hit.  People love the flavor, vibrant packaging and the nostalgia, and we’re excited to share with festival attendees.”

For more information on the festival, please visit www.koolaiddays.org.

Hilco provides affordable, fun, and unique novelty candy. Quality candy and consumer satisfaction has always been at the top of Hilco’s priorities.  Hilco is celebrating over 25 years of success and joy in bringing fun, affordable toy and candy novelties to the consumer.  For more information, visit us at www.HilcoUSA.com or call us at 502-785-3087.

About Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.