Louisville, KY (March 8, 2022) Hilco has joined with Kraft Heinz to create KOOL-AID® brand treats for Halloween 2022.  The fun and tasty treats include KOOL-AID® GHOUL-AID® brand 3-pack Popping Candy peg bags.  In addition, the company has joined with Impact Confections to offer 3-pack Popping Candy peg bags for Halloween with the renowned WARHEADS® Sour flavors.

New to Hilco’s offerings are WARHEADS® brand peg bags with three pouches of popping candy in Wicked Watermelon, R.I.P. Raspberry and Cackle Apple flavors.  Like KOOL-AID GHOUL-AID, the candy weight is 0.74 oz, and price and master case counts are the same. For Halloween, the peg bag has Halloween graphics.

Hilco provides affordable, fun and unique novelty candy. Quality candy and consumer satisfaction has always been at the top of Hilco’s priorities.  Hilco is celebrating over 25 years of success and joy in bringing fun, affordable toy and candy novelties to the consumer.  For more information, visit us at www.HilcoUSA.com or call us at 502-785-3087.

About Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

About Impact Confections
Impact Confections is a U.S. based supplier of innovative confectionery products marketed under the WARHEADS and Melster Brands.  WARHEADS is one of the most recognized sour candies in the market.  Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades.  Impact Confections is based in Janesville, Wisconsin. Learn more about Impact Confections by visiting https://impactconfections.com/ and follow WARHEADS on Facebook, Instagram and Tik Tok.