Get ready to immerse yourself in a candy-inspired, playful beauty experience with a never-seen beauty collection. H&M Beauty is excited to announce a partnership with Chupa Chups that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025.

This limited-edition collection is more than just a collaboration; it’s an invitation to relive the joy and carefree fun of your favourite lollipop flavours, now in beauty form. With every product H&M Beauty and Chupa Chups have created something special that brings a playful twist to your everyday rituals, celebrating the vibrant joy of this candy-scented, indulgent beauty collection.

Imagine a lip mask that works its magic overnight, soothing and hydrating while you sleep—infused with the sweet scent of Strawberry Cream and Choco Vanilla. Picture a lip gloss that not only adds a beautiful shine but also brings you back to those carefree moments spent unwrapping your favourite Chupa Chups lollipop. And for that refreshing, fruity kick, a mist that sprinkles your skin with the same sweet fragrance as your go-to candy treat. Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming the everyday into something as sweet as candy.

“We’re beyond excited that Chupa Chups has inspired H&M’s first-ever global beauty limited edition! This collaboration brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit. The collection perfectly embodies our brand’s playful essence, featuring iconic Chupa Chups flavors in unique products that engage the senses and prove that a touch of sweetness truly elevates everything.” Says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

THE SWEET BEAUTY ESSENTIALS:

● LIP SWIRL – OVERNIGHT LIP MASK, 8,99€

A softening overnight lip mask enriched with Shea Butter deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula.

● JUICY DUO – LIP BALM DUO, 7,99€

A moisturizing lip balm duo infused with Shea Butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula.

● FRUITY FUSION – LIP OIL TRIO, 9,99€

A moisturizing lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula.

● CHERRY SPLASH – HAIR & BODY MIST, 7,99€

A refreshing Cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula.

Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (6,99€) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. The Chupa Chups Waterbottle (19,99€) is a fun, Chupa Chups-inspired accessory that will help you stay hydrated. For a quick pop of colour, the Single Lipgloss (3,99€) is available in three iconic flavours— Strawberry, Cola and Watermelon.

The collection’s packaging has a playful, retro feel, with vibrant and iconic Chupa Chups branding.

JOIN THE CANDY-COLORED BEAUTY PARTY THIS JULY 2025.

With its vibrant packaging and candy-inspired scents, this collection invites you to relive the joy of childhood while indulging in a bit of self-care. Whether you’re a beauty enthusiast or a candy lover, the H&M Beauty and Chupa Chups collection will add sweetness to your day.

The collection will be available online and in stores in July 2025. Follow @hmbeauty for all the latest updates and sneak peeks leading up to the launch.