Hollister Teams Up with Target for Its First Home & Dorm Collaboration
The multi-season partnership, which includes apparel and bedding, marks Hollister’s debut in home décor and the next extension of the brand as students prep for college and back to school
New Albany, OH — Abercrombie & Fitch’s Hollister Co. Division. is launching The Hollister Collection at Target, marking the brand’s first move into the home and décor category.
Available for purchase starting June 28 on hollisterco.com, Target.com, in most Target stores and in select Hollister stores, the first drop of a multi-season partnership includes nearly 60 items across men’s and women’s apparel and bedding.
“Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives and we’re thrilled to bring Hollister to that experience. As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit,” said Fran Horowitz, chief executive officer of Abercrombie & Fitch Co. “By combining the comfort and versatility Hollister is known for with Target’s expertise in designing affordable dorm and home items, this collection helps us reach more customers during important new beginnings.”
The new line features bedding, offered in twin/twin XL and full/queen, including comforters and sheets with prices ranging from $34.95 to $64.95. Accessories round out the offering with wearable throw blankets, decorative and study buddy pillows, as well as weighted plushies ranging in price from $19.95 – $39.95. In addition to bedding, the line includes fleece tops and bottoms, men’s sleep pants, and women’s sleep shorts ranging from $24.95 – $49.95 and available in sizes XS – XL.
“We approached the assortment together by translating signature Hollister details like soft textures and nostalgic prints into bedding, décor and accessories that feel authentic to our brand,” said Corey Robinson, chief product officer of Abercrombie & Fitch Co. “The collection draws on signature Hollister elements like ditsy florals, stripes, iconic logos and the signature seagull motif. Each category is intentionally connected through a shared color, print and pattern that allows customers to style what they wear and how they live in a cohesive way.”
“We’re thrilled to partner with Hollister to bring guests a first-of-its-kind home collection that reflects our continued focus on delivering fresh, distinctive products. Combining the brand’s signature laid-back style with Target’s authority in stylish, affordable and accessible home and dorm design, this collection brings a new perspective on home and dorm style,” said Mara Sirhal, senior vice president of Home Merchandising, Target. “Whether guests are refreshing a bedroom, heading to campus or creating a space that feels uniquely their own, this collection makes it easy to bring comfort, personality and great design home – all at the incredible value guests expect from Target.”