LOS ANGELES, CA – Jason Universe, the official home of the FRIDAY THE 13TH franchise under Horror, Inc., is taking center stage at Licensing Expo 2026 in Las Vegas with a sweeping slate of new and expanded partnerships. Riding the momentum of the brand’s 45th anniversary, and building toward A24’s upcoming prequel series “Crystal Lake,” the horror icon’s resurgence is accelerating through gaming, collectibles, costumes, apparel and more.

“For decades, Jason Voorhees has anchored one of horror’s most enduring franchises, consistently engaging loyal fans while attracting new audiences,” says Robbie Barsamian, Executive Vice President at Horror, Inc. “As we scale Jason Universe through premium content initiatives, including gaming and the ‘Crystal Lake’ series, our partnership strategy is focused on honoring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement.”

Represented by Striker Entertainment, attendees at Licensing Expo 2026 can visit Booth #A170 to preview the expanding activities across “Friday the 13th: The Game,” “Crystal Lake,” and the broader Jason Universe.

Jason Universe fans can look forward to seeing their favorite slasher in a slate of over 40 partners across apparel, gaming, collectibles, household goods, stationery, costumes and more, with highlights including:

APPAREL:
Fans can look forward to fresh ways to showcase their fandom with upcoming apparel and accessory lines from Bioworld Merchandising, Changes, Loungefly, King Ice and Gutter Garbs supporting Jason Universe, “Friday the 13th: The Game,” and “Crystal Lake.” Mad Engine will continue their exclusive fashion offerings inspired by Jason x Fortnite and Jason x Call of Duty.

GAMING:
Building on ongoing and interactive entertainment initiatives, Fortnite will continue featuring Jason Universe in the Fortnitemares 2026 season this Halloween.

TOYS:
The slasher continues his reign with toys from Jazwares, JAKKS Pacific, Brickcraft, Basic Fun, Premium Collectibles Studio, Well Played Toys and WizKids.

COLLECTIBLES:
Collectibles inspired by “Crystal Lake” and the broader Jason Universe will be available from NECA, Funko, Mondo, YouTooz, Thrilljoy, Snap, KidRobot, Handmade by Robots, Monogram and Just Play.

COSTUMES:
A Halloween staple, fans can don their favorite Jason Voorhees looks with costumes coming to market from Spirit, InSpirit, and Rubies.

HOUSEHOLD GOODS, STATIONERY & MORE:
Jason Universe housewares, accessories and stationery will be coming in 2026 from Surreal, Chia, Pin Club and Silver Buffalo.

ABOUT HORROR, INC.
Horror, Inc., the creators of the FRIDAY THE 13TH franchise, launched the Jason Universe in 2024 to usher in an era of expansion. Under the decades-long leadership of the Barsamian family, Horror, Inc. is currently developing a slate of new projects including the upcoming A24 prequel series “Crystal Lake” set to premiere on Peacock and Sky. “Friday the 13th” premiered in theaters May 9, 1980, and went on to spawn 11 additional films, along with a television series, video games, comic books, collectibles, apparel and more over the next four decades. As Jason became a household name, the franchise evolved into one of the most prolific and successful horror franchises of all time. For the latest news and information on upcoming launches, follow @JasonUniverse13 on social media and visit JasonUniverse.com.

ABOUT JASON UNIVERSE
Jason Universe kicks off an era of expansion for the FRIDAY THE 13TH franchise to give fans new entertainment, gaming, immersive experiences, merchandise and more for years to come.  In celebration of the 45th anniversary, Jason Universe partnered with Universal Halloween Horror Nights, Call of Duty, Fortnite, San Diego Comic-Con, Mike P. Nelson, Greg Nicotero, Harry Manfredini and many more throughout 2025 to surprise fans with terrifying and thrilling new experiences. Upcoming projects announced to date include A24’s prequel series “Crystal Lake” premiering on Peacock and Sky and the sequel console video game.  For the latest news and information on upcoming launches, follow @JasonUniverse13 on social media.