Crayola took a fresh approach for this year’s back to school campaign, with its brand-new collection, Foodie Friends.

The fun food-themed collection of stationery, crafts, and activity sets, was brought to life by Hunter Price International, Crayola’s trusted partner for creative play.

From 30-page drawing folders and activity-packed craft pads, to sticker rolls, sewing kits, and mini canvases, every item is bursting with personality. Adorable avocado pals, smiling doughnuts, and cheeky French fries and hamburgers; each character has been designed to spark joy and inspire imagination.

Kids can colour their own pencil cases and sticker sets, adding a personal splash of style to their school supplies.

Crayola’s Foodie Friends is already award winning, with one product from the collection, Crayola ImagiPals™, a surprise ball concept with collectible novelty erasers and stationery, picking up a Gold Award in the recent Independent Toy Awards in the Licensed Toy Category.

Allana Holmes, commercial director at Hunter Price International, shared: “Tapping into creative, yet commercial trends and applying them to the right products at the right time, is what we do and we’re really proud of this latest collection, which has already won an award!

“Foodie Friends has only just arrived on the shelves of Tesco stores nationwide and the feedback we’ve had so far has been amazing. It’s impactful, playful and it’s just the start of some really exciting developments in our product innovation strategy for Crayola.”

“Crayola’s partnership with Hunter Price expands the possibilities children in the UK have to creatively express themselves,” said Rob Spindley, licensing director EMEA at Crayola, shared “These award-winning innovative products complement our core range and open up new ways to inspire and engage young imaginations.”

Hunter Price International:
The team at the Consumer Product Playhouse collaborate with retailers and brand partners to bring its own brand and licensed products from the showroom to the shop floor.

Established in 2009. Hunter Price has carved out an unrivalled cross-category product offer across

Toys & Activities, Stationery & Creative Play and Accessories & Lifestyle. Brands & collections cover everything from pocket money and trending fidget toys, to arts and crafts, reusable shopper bags and hair accessories.

With a thriving portfolio of exclusive, emerging and established own-brands, Hunter Price has seen significant growth in recent years, particularly across Toy Mania, Artistry, Taggeez, Love the Look and Cubs Club.

Hunter Price also plays the role of licensee and distribution partner for global icons of the licensing world, developing innovative and award-winning consumer product collections for the likes of Crayola, Fuggler, Kellogg’s, PAW Patrol, Squishmallows, Peppa Pig, Spongebob, Netflix, and many more.

With creativity at its core, Hunter Price continues to refine and evolve its unique proposition in the ever-changing consumer retail landscape, with inspiring and imaginative new product development, alongside considered and purposeful partnerships, to add value to brands and retailers.

ABOUT CRAYOLA
Crayola LLC, based in Easton, PA, and a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.