New York, NY — iApparel Brands, LLC a leading global apparel company renowned for its innovative designs and unwavering commitment to quality, is excited to announce the acquisition of the apparel assets of the SOUTHPOLE® brand. This strategic acquisition marks a significant milestone in iApparel Brands’ expansion into new market segments, further solidifying its position as a major player in the apparel and outerwear industry.

The SOUTHPOLE® brand is well-known for its casual, streetwear-inspired apparel. Founded in the early 1990s, SOUTHPOLE has gained a reputation for offering a diverse range of clothing items, including graphic tees, hoodies, joggers, and outerwear. The brand often incorporates bold designs, logos, and street-inspired aesthetics into its collections, making it a favorite among fashion-forward consumers. SOUTHPOLE is particularly popular for its affordability and accessibility, appealing to those who seek trendy, comfortable clothing. Over the years, the brand has continued to evolve, adapting to new fashion trends while maintaining its core identity of casual, street-friendly style.

By integrating SOUTHPOLE® into its portfolio, iApparel Brands aims to leverage its extensive resources and expertise to enhance the brand’s global reach and elevate its offerings. “We are incredibly excited to welcome SOUTHPOLE to the iApparel Brands family,” said Sammy Catton, President and Owner of iApparel Brands, LLC. “SOUTHPOLE has a rich heritage and iconic streetwear status. This acquisition is a fantastic opportunity for us as we continue to expand our portfolio and build on SOUTHPOLE’s legacy. A huge thank you to Kenny and the SOUTHPOLE team for their professionalism and collaboration throughout this process. We’re excited about the future and the possibilities this partnership brings.”

The acquisition will enable SOUTHPOLE® to benefit from iApparel Brands’ advanced infrastructure, including cutting-edge technology, robust distribution networks, and extensive marketing capabilities. With these resources, SOUTHPOLE is poised to continue its legacy of delivering high-quality, trend-driven apparel while exploring new avenues for growth and expansion.

Kenny Khym, President and CEO of Wicked Fashions, Inc., expressed enthusiasm about this new chapter: “iApparel Brands is an exciting development for SOUTHPOLE®. We are confident that this strategic move will enable SOUTHPOLE to reach new heights and bring even more innovation to the brand’s loyal customers. SOUTHPOLE’s commitment to delivering exceptional fashion experiences remains unwavering, and I look forward to seeing this new journey unfold.”

Both iApparel Brands and Wicked Fashions are committed to ensuring a seamless transition for employees, partners, and customers. The integration process will be managed with careful consideration and respect for the values and legacy of the SOUTHPOLE® brand.

About iApparel Brands
iApparel Brands is a global leader in the fashion industry, known for its commitment to quality, innovation, and style. With a diverse portfolio of brands and a presence in major markets worldwide, iApparel Brands is dedicated to delivering exceptional fashion experiences and shaping the future of apparel.

About SOUTHPOLE®
SOUTHPOLE is a prominent name in urban and casual fashion, recognized for its unique style and trendsetting designs. With a strong heritage and a dedicated customer base, SOUTHPOLE has been a significant player in the fashion industry, offering high-quality apparel that resonates with fashion-forward consumers.