New York, NY  — iApparel Brands, LLC, a leading apparel company specializing in branded and private-label programs, today announced that it has acquired the business assets of Gerson & Gerson and Bonnie Jean, a storied girls’ fashion apparel company with an 85-year heritage and a long-standing presence in fine department stores and specialty retail.

Founded in 1935 by Max Gerson and his brother, Gerson & Gerson was established with a singular purpose: to delight their daughters—and girls everywhere—through beautifully made dresses. In 1970, the company began distributing its collections under the Bonnie Jean trademark, which went on to become a trusted and enduring name within department store dress assortments.

For generations, Gerson & Gerson has been guided by a core philosophy that its designs should make girls feel beautiful, whimsical, and confident. That commitment to quality, fit, and thoughtful design has earned the company deep loyalty among retailers and families alike.

“For decades, Gerson & Gerson has stood for craftsmanship, integrity, and timeless style,” said Sammy Catton, President and Owner of iApparel Brands, LLC. “Their legacy—rooted in family values and a dedication to making the best product possible without sacrificing quality—aligns perfectly with iApparel’s long-term vision.”

“We are honored to steward these brands forward while preserving the values that have defined them for 85 years,” said Raymond Kassin Executive Vice-President.

Remaining a family business across generations, Gerson & Gerson continued to evolve while staying true to its founding principles. In 2015, the next generation joined the company, reaffirming a commitment to product excellence, accessible price points, and enduring style—values that have guided the brand from its earliest days to the present.

Known for placing its brands in fine department stores, Gerson & Gerson built a reputation for premium girls’ dresses and refined, fashion-forward sportswear, balancing special-occasion dressing with versatile everyday assortments. Brands such as Bonnie Jean and Iris & Ivy reflect this thoughtful approach to design and merchandising.

Under iApparel Brands’ ownership, the Gerson portfolio will benefit from expanded design resources, sourcing scale, and operational infrastructure, while maintaining the creative DNA, quality standards, and retail relationships that have defined its success across generations.

The combined organization will focus on strengthening department store and specialty retail partnerships, expanding distribution, and exploring future growth through category extensions and licensing opportunities.

For more information, visit www.iapparelny.com and www.gersonandgerson.com.

About iApparel Brands, LLC
iApparel Brands, LLC is a New York–based apparel company specializing in branded and private-label apparel programs across multiple categories and retail tiers. Its brand portfolio includes SouthPole, Juicy, Dickies, Perry Ellis, Von Dutch, Bass Creek Outfitters, and additional lifestyle and fashion brands. iApparel is known for its design leadership, sourcing expertise, and strong retail partnerships across the U.S. and international markets.

About Gerson & Gerson
Founded in 1935, Gerson & Gerson is a heritage girls’ fashion apparel company with 85 years of experience designing and marketing premium dresses and fashion-forward sportswear. Through its brands Bonnie Jean and Iris & Ivy, the company has built a lasting legacy of quality, craftsmanship, and trusted department store partnerships—dressing generations of children with style and confidence.