LOS ANGELES, CA – IDW Entertainment announced today that it has named Segal Licensing as their official global Licensing Agency for its best-selling and acclaimed original comic books and graphic novels.

This collaboration comes after IDW Entertainment completely sold out of its recent WYNONNA EARP whiskey, receiving an overwhelmingly enthusiastic and rapid response from fans who were eager to find new ways to celebrate one of their favorite franchises. A Doc Holliday Docquila, with signed and unsigned editions will be coming out in the coming months, and product development is underway for a sweet and spicy Wynonna Cinnamon whisky.

The award-winning media company has a variety of acclaimed titles that are rich with exploration beyond the pages of a comic book, including BENEATH THE TREES WHERE NOBODY SEES, the cozy horror hit that took over the comic book industry. Comedian Patton Oswalt praised the tale about an anthropomorphic serial killer bear hiding in a suburban paradise as “one of the most original, disturbing, and flat-out original comics I’ve read.” Other unforgettable comics that will be front and center in this partnership include the brand-new compelling horror THE EXORCISM AT 1600 PENN, the fan-favorite LOCKE & KEY, and more.

As IDW continues to adapt its world class franchises into new platforms and product categories, we are excited to partner with Segal Licensing to continue servicing our amazing fans with new stories and engaging licensed products,” stated Davidi Jonas, IDW’s Chief Executive Officer, Publisher, and President of Entertainment. “Whether it’s apparel, food and beverage, games or interactive, WYNONNA EARP Whiskey is just the beginning.”

“Segal Licensing is thrilled to be working as the Global Licensing Agency for IDW Entertainment,” commented Stuart Pollock, President, Segal Licensing. “This partnership, with the assistance of longtime collaborator WexWorks Media, opens incredible opportunities to bring some of the most creative and unique stories to the fans around the world, leveraging the rich catalogue of IDW’s intellectual properties. It’s an exciting time to blend strategy, creativity, and commerce to maximize results for IDW and its loyal fans.”

Matt Wexler of WexWorks Media will also be consulting on licensing strategy for IDW and Segal in this new partnership. More details will be revealed soon about this partnership that will offer fans more ways to engage with their favorite stories from IDW.

About IDW Publishing
IDW (NYSE AMERICAN: IDW) is a leading media company providing uniquely compelling stories and characters in various genres for global audiences across all entertainment platforms. The award-winning IDW Publishing and IDW Entertainment divisions holistically evaluate and acquire IP for franchise development across comics and graphic novels, television, theatrical, merchandise, and other entertainment platforms, in addition to bringing world-renowned storytelling to life with our creative partners.

About Segal Licensing
Segal Licensing, a division of FCB Canada, which is part of the Interpublic Group of Companies comprising more than 8,000 people in 109 operations in 80 countries (NYSE: IPG). Segal represents the biggest base of brands and personalities in Canada. Segal’s clients comprise most tier 1 entertainment studios and brands in North America. They have a reputation for outstanding service and business-building programs for this wide portfolio of entertainment, lifestyle, and character brands. Segal’s retail partners are also critical to licensing program development. We have long-standing relationships with all Canadian retail channels, from mass retailers to specialty, grocery, and drug stores. Segal’s understanding of the promotional market provides our clients with expertise not only in licensing, but also in broader marketing and communications.