Renewal kicks off with a new partnership with Snow Commerce to operate the official Ubisoft online store

Paris, France —  IMG Licensing has renewed its global representation agreement with Ubisoft, extending its role as the company’s exclusive licensing agency in a multiyear deal.

Since 2019, IMG Licensing has been instrumental in expanding the licensing footprint of Ubisoft’s most successful franchises, driving strategic partnerships and brand collaborations across multiple product categories and markets. Under the new agreement, the agency will continue to build on this success, with a special focus on leading titles such as Assassin’s Creed, and Rainbow Six Siege while incorporating new franchises, including Far Cry, The Division, Splinter Cell, Ghost Recon, and Brawlhalla.

The renewal follows the record-breaking launch of Assassin’s Creed Shadows last month. The game reached over 3 million players within its first week, achieving the second-best day-one revenue in franchise history, trailing only Assassin’s Creed Valhalla, and setting new benchmarks as Ubisoft’s best-ever launch on PlayStation’s digital store. It has also become the most in-demand Ubisoft title of all time, ranking #1 on Twitch on March 18, generating over 11 million hours of watch time.

IMG Licensing has helped expand Assassin’s Creed Shadows’ global reach and resonance through major brand collaborations, including Venum, Anti-Social Social Club, Hasbro, Magic: The Gathering, Asmodee and Sprayground.

On the heels of the renewal, IMG Licensing has facilitated a deal between Ubisoft and ecommerce company, Snow Commerce, to operate Ubisoft’s official online store. The partnership will create a one-stop destination for fans to explore and purchase the gaming giant’s diverse range of products from around the world.

Francois Tallec, VP, Partnerships and Consumer Products at Ubisoft, said, “Over the last few years, our partnership with IMG has played an important role in expanding the global footprint of our brands beyond gaming. As we continue to build on the momentum of Assassin’s Creed and bring new titles to life, we’re excited to extend this partnership and reach even more fans through innovative and meaningful licensing collaborations.”

“Ubisoft has built some of the most well-recognised and culturally influential gaming franchises in the world,” said Mickael Andreo, VP at IMG Licensing. “We are thrilled to extend our partnership as their exclusive licensing agency, enhancing fan experience through innovative collaborations, engaging products, and immersive experiences that bring these legendary titles to life for audiences worldwide.”