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Imira Entertainment Signs Books Deals for Lucky Fred


Further extends reach of kids’ brand in Spain
Barcelona, 06 June 2012: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed up publishing partners in Spain for its new series Lucky Fred, as the show begins its global rollout.
Editorial Planeta (Castilian version) and Grup 62 (Catala version) are on board to release sixteen book titles between 2012-2014 including electronic books, as Imira ramps up the licensing programme for the internationally distributed series.
Lucky Fred has already sold to over 155 territories worldwide to channels including TF1 for France; Disney Channel in Spain, France, Italy, Germany, India, Israel & Australia and Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea, RTM in Malaysia, e-Vision in UAE, TG4 in Ireland and Kidz in Turkey.
Julien Barbier, Head of Licensing at Imira Entertainment said: “Publishing is a key category for the Lucky Fred brand and so we’re very pleased to have such established partners on board for Spain. As the show rolls out on channels worldwide, and we launch the interactive geo-localised app, we are looking to establish a licensing programme in all key markets.”
Lucky Fred is a 52×12’ 2D animated series for 6-12 year olds, and is an Imira co-production with Spain’s Televisió de Catalunya, RAI Fiction in Italy and Top Draw Animation in the Philippines.
Imira is also rolling out the Lucky Fred cross-platform App, which features a web and mobile-based interactive geo-localised aliens hunt for the whole family to play. It includes multi-layers, collectibles from the series, puzzles and much more. Available around the world via the Apple Store for iPhone and Android Market, the App recruits fans as special agents and tasks them with finding and neutralising aliens in their own city in exchange for prizes including exclusive collectables and discounts for local attractions. Kids also can get news about the series and obtain daily rewards.
Lucky Fred follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command. The robot’s real name is Anihilator 9-0-9-0-9-0-niner, but he answers to the name Fred gave him — “Friday”. Before he veered off course, Friday was sent to the Earth intended for Fred’s new next-door neighbour Braianna, a weird girl from his class whose actual identity is Agent Brains — a highly skilled member of a secret, intergalactic security force called ‘the Protectors’. Brains is the Protector assigned to the Earth, and routinely gets called to save the Earth before an alien attack becomes public knowledge.
Fred, Friday and Brains are a trio of loyal friends who have fun together, navigate middle-school together, and save the planet together. While Fred and Friday are always finding the fun in everyday life, Brains strives to keep her identity secret and the aliens’ bottoms kicked.
About Imira Entertainment
Barcelona, Madrid and Vitoria based Imira Entertainment is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 4,000 half hours of premium kids programs, including animated feature films.
For further information please contact:
Aimee Norman at DDA Blueprint
Tel: + 44 (0) 20 8985 4708 or email
Ribes, 9
08013 Barcelona SPAIN
Tel.: 34 932 650 757
Fax: 34 932 457 150
Avda. Europa, 26 Ed. Ática 528224 Pozuelo de Alarcón – Madrid SPAIN
Portal de Castilla 46, 1-dcha
01007 Vitoria SPAIN

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    Translation provided by Google Translate, please pardon any shortcomings