
In Transit with Lisa Piken, SVP of Merchandising Partnerships at NBA
The global licensing community is constantly on the move, forming connections and sharing insights at trade shows around the world. In this ongoing series, we catch a senior executive in transit to ask them for their travel tips and their best advice to take full advantage of industry events.
What are your essentials when travelling for work?
Healthy snacks, a neck pillow, a sleep mask, and chargers.
What is your best tip for navigating a busy show floor?
Hydrate and wear comfortable shoes—I always opt for sneakers.
What do you always have with you at a conference?
A portable charger, a bottle of water, and some mints.
What is something you want to accomplish by the end of every trade show?
I want to make sure I am as productive as possible and see everyone I had hoped to see.
What do you read or watch on the trip home to unwind after an event?
Often, I spend the trip home catching up on emails, but I do like to watch a movie on the plane. I watch a lot of new releases that I missed.