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Inava x Frida Kahlo Launch by Pierre Fabre image

Inava x Frida Kahlo Launch by Pierre Fabre

Art Ask Agency proudly announces the launch of the Inava x Frida Kahlo line of branded Frida Kahlo toothbrushes, now available across all pharmacies and pharmaceutical distribution in France. For the first time entering the pharmaceutical industry, this Frida Kahlo brand collaboration brings the iconic essence of Frida Kahlo to a wider sector of consumers.

Inava is a brand of the Pierre Fabre group and this product line was inspired by the floral world of Frida Kahlo and her love for the shimmering colours of her native Mexico.

“This unique collection is an ode to life, following Frida’s determination to live despite the difficulties she was up against, an ode to passion, which Frida’s life was full of and an ode to art, which saved her and alleviated her in her struggles.” Inava marketing team.

The colourful collection includes 4 models of toothbrushes, Humming Bird, Flowers, Butterfly and Frida.

The Frida Kahlo brand licensed products extend to many other categories such as gift, home décor, home textiles, stationery, accessories and jewellery at a spread of retail levels from high end to mass market.

In addition, the Frida Kahlo immersive experience, The Life of an Icon, is drawing crowds and extending initial opening dates across the world, from Warsaw to Singapore.

As 2024 marks 70 years since Frida Kahlo’s passing, this year holds special significance for her legacy. The Frida Kahlo Corporation is commemorating this milestone by providing specific style guide assets for licensees, ensuring that Frida’s inspiring legacy continues to thrive.

About Pierre Fabre and Inava Brand
Laboratoires Pierre Fabre is a French multinational pharmaceutical and cosmetics company. It is headquartered in the city of Castres, Midi-Pyrénées, France. Founded in 1962 by Pierre Fabre (1926-2013), the company is present in over 130 countries. Laboratories Pierre Fabre has approximately 10,000. The company’s business activity is focused on research, development, manufacturing and marketing of cosmetics, prescription medicines and family health products. From prevention to medical treatment, Pierre Fabre products are part of the daily lives of users and work closely with health care professionals, dental surgeons and pharmacists. Visionary, passionate and humanistic : Pierre Fabre was all of the above. In 1951, the purchase of his pharmacy was the first step toward the creation, five decades later, of what was to become an international health care and beauty group. The Pierre Fabre banner encompasses a large number of flourishing emblematic brands. Each has its own very precise conventions but all share the same objective: to care for people according to their individual needs, to make their life better. Since the 1960s, and with the development of an extensive portfolio of recognized brands (INAVA, ELGYDIUM, the PANSORAL Cosmetics range and the ARTHRODONT Cosmetics range), Pierre Fabre are at the cutting edge of oral care and hygiene products sold in pharmacies. Inava is an historic leader in the manual toothbrush market and offers a range of technical dental accessories to meet everyone’s needs, even the most specific.

About Art Ask Agency
Based in Barcelona, Spain, Art Ask Agency is an internationally renowned licensing agency with over 20 years of experience. Offering comprehensive services to both licensees and brand owners worldwide, the agency specializes in creating impactful partnerships that bring brands to life.

About Frida Kahlo
Frida Kahlo remains a symbol of empowerment, resilience, and individuality, whose legacy continues to inspire women globally. As the world’s most renowned female artist, her life story and artistic expressions resonate deeply with feminist values, embodying themes of strength, uniqueness, and the unyielding passion for life. With a global presence spanning Europe, the UK, North and South America, and the Middle East, the Frida Kahlo brand radiates its message of empowerment to diverse audiences worldwide. Embracing Frida’s indomitable spirit, the brand offers a unique opportunity for licensees to channel her empowering message into captivating products that inspire and uplift.

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