New York, New York — With two decades of experience in product development, global marketing and distribution across gifts, collectibles, seasonal, education and toys, Hiu Lee has launched Amplify Collaborative, a refreshing creative consultancy dedicated to scaling and future-proofing organizations poised for growth. Founded in late 2024, Amplify has already hit the ground running in onboarding client partners across the home, tech, fitness, toys and organization categories.

“I am grateful for the connections, old and new, that have flourished into exciting conversations and opportunities to do something different across multiple key industries,” said Hiu Lee, Founder & CEO of Amplify. “Speaking to innovative leaders and listening to their vision, has been such an inspirational journey. I am ecstatic to continue down this path alongside these new partners, and to help them attain even bigger milestones.”

Unlike traditional consultancies that often apply cookie-cutter solutions, the Amplify team will be laser-focused on identifying what Lee calls the organization’s “magic sauce.”

“I believe that every client partner we’ve identified has something unique, something great. That could be a new avenue to engage consumers, a new product solution or its team of hidden talent,” said Lee. “It all comes down to knowing how to activate that greatness and propel it exponentially forward.”

The team at Amplify will lean in on their collective experience in merchandising and design, as well as global distribution and consumer marketing to help organizations across a multitude of industries further drive revenue and strategically position their product lines for long-term, scalable success.

Lee serves on the Executive Board of The Toy Association and on various crucial committees across Licensing International involving revenue generation and sustainability. She is also a key contributor to the Women in Toys Ruth Handler Mentorship initiative.

“I’m excited to continue helping the larger communities of business leaders and entrepreneurs via these great organizations and look forward to getting even more involved across different industry initiatives to make an impactful difference,” said Lee.

To learn more about Amplify Collaborative and its services, please reach out to info@amplify-collaborative.com or visit https://amplify-collaborative.com/.