
Industry Veteran Launches New Consulting Agency and Teams with Fellow FanGirl
Agencies look to introduce innovative licensing programs aimed at embracing unique storytelling across cultures and perspectives that will traverse fans of all ages.
Most recently at Paramount Pictures Licensing, Glenda Beltran says, “Ten Toes Down Consulting is here to connect, curate and create. Providing 20+ years of ‘O.G.’ licensing and branding wisdom as a consultant to those that need it, manufacturers, IP holders and the in-between”.
In addition, Ten Toes Down Consulting and FanGirl Consulting & Brand Management, a licensing agency and brand consulting firm that specializes in fan focused programs, have entered into a strategic alliance. The alliance will leverage each other’s expertise and enable both agencies to explore clients and brand/licensing partnerships that are fan focused, exploring programs that elevate classic stories, talent and characters deemed classics in pop culture.
“Getting to know Glenda, I have discovered that we are kindred spirits both personally and professionally with complementary skill sets. This is a natural fit for both of us and our clients will benefit the most,” says Anita Castellar, founder of FanGirl Consulting.
“Do you know Anita?”, or “Have you met Anita?” was all I heard over the last few years, so it was only right our paths finally crossed, and we’d form Voltron to make magic happen. Really excited for this next phase of my career and the universe couldn’t have paired me with a better partner to step into this space,” says Glenda Beltran, founder of TTDC
The team will be attending Licensing Expo in May and are actively setting meetings.
ABOUT TEN TOES DOWN CONSULTING
Ten Toes Down Consulting provides direction and support to IP owners, manufacturers and brands that need alignment and expansion. Expertise in all aspects of the licensing cycle, from identifying the potential opportunity to launching and supporting the resulting products through initiatives and strategic partnerships.
ABOUT FANGIRL CONSULTING & BRAND MANAGEMENT
FanGirl is a boutique consulting and licensing agency concentrating on pop culture and unlocking the business potential behind fandoms. Services include Inbound licensing on behalf of Manufacturers, Brand Building, and Outbound IP Licensing programs.