Innovative “Miles from Tomorrowland” Product Line from TOMY to be Showcased at New York Toy Fair
Glendale, Calif. (February 11, 2015) – Ahead of New York Toy Fair, Disney Consumer Products unveiled the innovative toy line from TOMY inspired by Disney Junior’s intergalactic adventure series “Miles from Tomorrowland” which launched last Friday and reached 2.0 million unique Total Viewers and 697,000 Kids 2-5, and ranked as the week’s #3 cable TV series among Kids age 2-8. It’s also #1 on the WATCH Disney Junior app, amassing nearly 17 million video views since December.
“Since the debut of Disney Junior, we’ve continued to build a portfolio of unique and inspiring products that delight parents and their preschoolers,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products. “Space exploration is incredibly rich territory for innovation, and we’re excited to launch a product collection that will capture kids’ imaginations and help bring STEAM themes to life at home.”
“Miles from Tomorrowland” introduces young adventurer Miles Callisto and his family as they help connect the galaxy on behalf of the Tomorrowland Transit Authority. The “Miles from Tomorrowland”-inspired TOMY toy line launches at retail this summer and includes vehicles, figures, and playsets, as well as science facts for kids age 2-7 from NASA and NASA’s Jet Propulsion Laboratory (JPL), the Space Tourism Society and Google experts.
Disneystore.com began rolling out the “Miles from Tomorrowland” product collection on February 6, day-in-date with the animated series premiere, with product setting in Disney Store locations nationwide starting February 13. The robust line focuses on outer space exploration, curiosity and adventure and includes toys, books, role play, apparel home décor, accessories and more. Extending the story through a digital experience, the new “Miles from Tomorrowland: Missions” app from Disney Publishing Worldwide also celebrated its launch on premiere day.
Disney Junior in-line retail shelf space has more than doubled in two years, with product lines inspired by “Miles from Tomorrowland,” “Doc McStuffins,” “Sofia the First,” “Mickey Mouse Clubhouse,” “Jake and the Never Land Pirates,” “Sheriff Callie,” and “Minnie’s Bow-tique.” The franchise continues to showcase category expansion with the launch of Jake and the Never Land Pirates LEGO DUPLO, Sofia the First bedding by Jay Franco and Doc McStuffins Band-Aids by Johnson & Johnson, which were introduced in 2014 and quickly became the #1 girls-licensed Band-Aid brand item of the year.
The Disney Publishing Worldwide (DPW) Disney Junior slate includes more than 4,700 titles, including The New York Times best-selling picture book Sofia the First: Floating Palace as well as new stories featuring Doc McStuffins and Jake and the Never Land Pirates. In addition, there have been more than 5 million downloads worldwide of Disney Junior apps, including top selections Sofia the First: Story Theater and Doc McStuffins: Mobile Clinic Rescue. Parents and kids will have an even wider selection of Disney Junior books and apps to choose from in 2015, as DPW introduces more new and exciting properties, including “Miles from Tomorrowland” and “The Lion Guard.”
To view highlights from the “Miles from Tomorrowland” product collection, visit bit.ly/MilesImages.
About Disney Junior
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel. There are 34 Disney Junior channels in 25 languages around the world.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and apps, igniting imagination through storytelling in ever-inventive ways. DPW creates and publishes books, magazines, eBooks and apps both in-house and through an extensive worldwide licensing structure. DPW is also committed to the educational development of children around the world through Disney Learning, which includes the flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney–themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney Store operates ecommerce sites in nine countries shown here. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com
About TOMY
TOMY is the largest toy company in Japan with a history of making innovative toys for over 90 years. TOMY’s range spans from toys such as Tomica and John Deere die-cast cars, Plarail trains, infant toys such as Lamaze and The First Years, boys toys including the Beyblade and Transformers range, to being the pioneer in Omnibot robotic toys. TOMY has been working together with Disney since 1956．
Media Contacts
Joss Hastings
Disney Consumer Products
818.544.0382
Shawn Turner
Disney Consumer Products
818.544.0848
Shawn.N.Turner@disney.com
