Combining Good Protection with Enhanced Fan Experience

With tesa scribos® LFP found the provider that can increase the level of protection for its brands, particularly for its licensed products, with a reliable security tag allowing to increase fan engagement considerably. From July on, licensed products under the LFP brand will carry a unique tesa VeoMark® security label combined with an individual QR code. The QR code connects each licensed product with the digital world allowing fans to authenticate their LFP products online while gaining access to various incentives and added features.

LFP and its licensees now have a dynamic tool at hand, which enables them to strengthen their relationship to the fans by opening new avenues for engagement. The fans now have access to scores & statistics, news, special events, the MyLigue app and competitions. What is more, the LFP can update and distribute this information with only one click. An added benefit for the licensees is that this approach provides more visibility and transparency to their processes. Furthermore, they have the possibility to get into direct contact with the fans and access valuable information on their purchase behavior.

The more engaged the fans are, the more insights LFP and their licensees will gain from the market. This particularly helps to take well-informed marketing decisions based on real customer behavior.

About LFP Ligue de Football Professionnel:
La Ligue de Football Professionnel regulates French professional football. As such, the LFP organizes and manages five competitions: the Ligue 1 Uber Eats®, the Ligue 2 BKT®, the Champions Trophy®, the EA Ligue 1 Games® and the e-LIGUE 1®. The LFP finances all operations or actions capable of developing the resources of professional football with the aim of ensuring their promotion.

The French Professional Football League is the leading organizer of live entertainment in France, with more than 800 matches per season and more than 10.4 million spectators (including 7.9m for Ligue 1 Uber Eats®, 2.5m for the Ligue 2 BKT®).

Ligue 1 Uber Eats® is broadcasted by 63 broadcasters in 21 territories. French professional football is the number one sports product consumed by the media and has a strong geographical presence in the heart of 40 of the 50 largest French cities. 80% of the French population live within 50 km of a Ligue 1 Uber Eats® or Ligue 2 BKT® stadium.

For more information:
https://www.lfp.fr/

Elsa GUEROULT
Mail: pressoffice@communicationlfp.fr
Tel.: +33 1 53 65 39 04

About tesa scribos®
tesa scribos® – LET YOUR PRODUCTS TALK
In 1998, two physicists at the University of Heidelberg, Dr. Steffen Noethe and Matthias Gerspach, made a one-in-a- lifetime discovery. They observed that simple transparent tesafilm® adhesive tape had the physical qualities to store information and could even be read digitally. Not long after the physicists succeeded in storing data, invisible to the human eye, on simple adhesive tape. Moreover, they developed an innovative laser marking process called lithographic marking to read it. Little did they know that they had just laid the foundation for a successful company: tesa scribos®.

Until this day, this discovery lies at the core of the company’s inimitable security solutions, which are unforgeable due to in-house development and patented production processes and algorithms. tesa scribos® equips each product with a customized security tag, which gives it a unique identity and connects it to the digital world. This enables their customers to effectively fight counterfeiting, overproduction and grey market trading while on the other hand giving them opportunity for customer interaction, market insights and track & trace.

As a full subsidiary of tesa®, we are part of tesa SE within the Beiersdorf Group. The profound experience of Beiersdorf in international brand management with its own global brands such as Nivea and Eucerin, as well as the expertise of tesa® with market-leading adhesive solutions, is merged with the pioneering digital competence of tesa scribos®. This exceptional combination enables us to design unique solutions for our international customers from all kinds of industries. Based on extensive consultations, we develop, customize and implement solutions – all from one source.

The company has now over 20 years of experience in the brand protection field and has worked with over 500 leading brands around the world such as Peugeot, Bosch, Castel and Chloé.

For more information:
https://www.tesa-scribos.com/en

Frédéric Etienne
Mail: frederic.etienne@tesa.com
Tel.: +33 (0)6 24 25 16 85