New York, NY —  Interparfums SA, has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products, subject to an existing license that expires on December 31, 2025, when Interparfums will begin commercial use of the fragrance brands.

The two companies will build a long-term relationship to work in unison on strategies, category launches, and market initiatives.

Founded in 2012, by the late designer Virgil Abloh, Off-White is known for its high-end streetwear influences and bold approach to youth luxury. When Virgil Abloh founded Off-White, he sought to establish a brand with a universal design language that was artistic, disruptive and a reflection of concepts explored in the realm of youth culture. Off-White is globally recognized for its:

• Conceptual and artistic dimension, viewing fashion as an art form;
• Deconstructionist aesthetic, including contrasting materials and functional details;
• Distinct and recurring brand symbols that have become icons in the fashion world, such as crossed arrows, quotation marks and the “X” logo.
• Dedication to social and cultural causes, supporting initiatives for diversity and inclusion in the fashion sector, particularly in the field of design.

Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”