Today the LEGO Group unveils the latest addition to its much-loved LEGO TRANSFORMERS lineup: the LEGO® Icons TRANSFORMERS Bumblebee set. Released amid the beloved franchise’s 40th anniversary year, this new set is poised to captivate existing fans and invite new audiences to play out the battle between good and evil.

Maintaining the same scale as the LEGO TRANSFORMERS Optimus Prime set, originally revealed in 2022, this set presents enthusiasts with the opportunity to construct the iconic Autobot, Bumblebee, entirely from LEGO bricks. As a vital companion to LEGO Optimus Prime, Bumblebee completes the iconic duo, allowing fans to recreate epic battles and adventures. What distinguishes this model is its remarkable ability to seamlessly transition between bot mode and vehicle mode, unlocking impressive versatility without the need for disassembly.

The 950-piece set is a highly detailed model of the iconic 1980s robot action figure. It features articulated joints, an ion blaster, and a jetpack, seamlessly converting from Autobot to vehicle mode; accompanied by a display plaque, integrated LEGO Builder app for digital instructions and versatile display options, making it a perfect gift for TRANSFORMERS fans and collectors.

The LEGO® Icons TRANSFORMERS Bumblebee set is available for LEGO Insiders from 1st July 2024 at www.LEGO.com/Bumblebee and LEGO Stores for all from 4th July priced at €89.99 / £79.99/ $89.99.

About the LEGO Group 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

About Hasbro 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.