Premier footwear manufacturer, Ground Up is at it again! This time the theme of their newest release brings beloved favorites from your childhood into a new generation for your children. In partnership with top video game brand Pokémon, is the launch of two new styles available exclusively at Journey’s. These international leaders in the interactive entertainment industry bring joy to people around the world. Ground Up takes these off the screen and into your wardrobe.

For both youth and toddler, sport your favorite Pokémon with the newest slip-on shoe. Available in boys’ sizes, Ground Up’s most popular slip-on sneakers come in classic black canvas with a collage of popular Pokémon, including Pikachu, Bulbasaur, Charmander and Squirtle. Available in girls’ sizes, Ground Up’s Pokémon high-tops in perfect periwinkle feature Eevee, Vaporeon, Espeon, Umbreon, Leafeon, Glaceon, Jolteon, Flareon and Sylveon.

Ground Up knows that video games are more than just a “game.” They are an interactive escape full of classic characters that stand the test of time generation to generation. Now your children can bring their (and your) favorite character home and represent in fresh style.

When purchasing any Ground Up dual brand shoe, the customer will notice an “UP” symbol on the outsole. The significance behind detail on our branded footwear is that it symbolizes the connections we make in everyday moments. The interlocking “UP” distinguishes us from the rest, providing memorable brand identity. Ground Up was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast, inspiring everyone to express their authentic selves and represent their fandom in creative, functional ways through our brand partnerships.

About Ground Up

Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up has aligned itself with many premier licensing partners in each segment of business on both the