ITV Studios has announced a new licensing partnership with leading tech accessory manufacturer and retailer, Casely. The Love Island-themed collection will include phone cases, ear bud cases, charging accessories and more, and will be distributed in the US and Canada.

Launching Summer 2025 to coincide with Love Island USA’s Season 7, Casely’s collection will feature artwork inspired by the show’s signature aesthetic, and will be sold on Casely’s website (getcasely.com) as well as through other e-commerce and specialty retailers.

The deal was brokered by Richard Oren, President of New York-based licensing consultancy Brand Equity Solutions LLC.

“As fans of Love Island know, phones play an integral part in the action for our Islanders,“ said Christina Lima, VP of Brand Licensing at ITV Studios. “When someone receives a text, we know something surprising is going to happen. It just makes sense to develop a phone accessories line for Love Island, and we’re excited to be working with Casely, a leader in the category, to give fans another way of engaging with their favorite show.”

Mark Stallings, CEO of Casely, added “We’re thrilled to be working with the Love Island brand. We know our consumers are also big fans of the show, and the brand’s aesthetic will translate perfectly to a phone accessories line. This is an ideal partnership for us.”

Love Island debuted in the UK in 2015, and has since expanded into multiple international markets, including the U.S., Australia, and key European territories, solidifying its status as one of the world’s most successful reality TV formats. The brand continues to drive massive digital engagement and strong consumer demand for lifestyle products.

About ITV Studios
ITV Studios is a creator, producer, and distributor of world-class programming and formats that captivate audiences worldwide. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand Licensing division handles all global commercial activities, including sponsorship, consumer products, gaming, and live events. Its portfolio includes a wide range of IP such as The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity…Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, and more.

About Casely
Casely was founded in 2017 by siblings Emily and Mark Stallings. The tech-accessory retailer consistently releases new products to bring customers unique, trendsetting cases while supporting charitable organizations with a portion of profits from each sale. The fast-growing company has worked with artists across the globe and strives to spread the mantra of “Live Bold” to all parts of the world.

About Brand Equity Solutions
Brand Equity Solutions LLC is a strategic brand licensing consultancy supporting brand owners, manufacturers, content creators, and industry professionals in building and executing effective licensing programs. Founded by Richard Oren, a 20-year veteran of the licensing industry, the firm has worked with some of the most recognized names in entertainment, media, publishing, and corporate IP. Visit brandequitysolutions.com to learn more.