As part of the Japan’s Ministry of Economy, Trade and Industry’s drive for its “Overseas Development Promotional Strategy for Content,” the Kanto Bureau of Economy, Trade and Industry – in conjunction with Japanese licensing agents – will jointly host the Japan Pavilion at the LIMA sponsored Hong Kong International Licensing Show from January 9-11, 2012. 

The objective of the initiative is to promote the overseas expansion of Japanese content focusing in the Asian region.  Utilizing the themes of “COOL JAPAN”, “High Quality”, POP Culture and Cute” and “Made in JAPAN Characters”, the Japan Pavilion will feature characters created entirely by Japanese artists.

Supported by LIMA Japan, the Japan Pavilion will also feature 10 specially selected properties from a group of 100 creations that were originally shown at Japan’s largest contents business show, Creative Market Tokyo 2011 held in October 2011.  The 10 character and content properties, specifically chosen for their suitability for international markets, will be introduced at the show and representatives will be available to discuss commercialization opportunities.

For more information, please visit the show website or email Mr. Takeshi Oonagi, ADEX (Nihon Keizai Advertising Co., Ltd.) oonagi@adex.co.jp.