This July Toyo beverage, headquartered in Shibuya-ku, Tokyo, will launch Chupa Chups chilled cup drinks. The milk based chilled drinks have been developed under license of Perfetti Van Melle and will be available in the Convenience stores, Merchandise stores and Drug stores across Japan.

The first flavour, “Chupa Chups Strawberry Cream”, will be launched on July 14th. It is one of the most iconic Chupa Chups flavours that takes you back to your childhood and the drink delicately reproduces its characteristic creamy and mild taste with a hint of strawberry. The drink is served in chilled cups of 190ml and in August another flavour will be launched.

Toyo beverage team states: “We have decided to make this collaboration since we both provide customers deliciousness, fun and gladness. Furthermore, Chupa Chups has a high brand awareness and anyone from any generation has enjoyed a Chupa Chups sometime in life. We wanted to give Chupa Chups a unique image with the delicious taste of the real lollipop, and the result has been this unexpected and tasty Chupa Chups’ drink”.

ABOUT PERFETTI VAN MELLE GROUP:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.

Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups®’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.

ABOUT TOYO:
https://www.toyobeverage.co.jp

For product enquiry, please contact:

Toyo beverage customer service center 0120-013-143 (9:30-17:00 on weekdays)

By email: toyobeverageinfo@toyobeverage.co.jp