Groove Co., Ltd. collaborates with Perfetti Van Melle to launch a Chupa Chups fashion doll in its collectible “Pullip” series this April in Japan.

Pullip is a fashion doll featuring a large head and a body with motion capacity that expresses the multifaced trends of girls in the doll’s sophisticated hairdo, makeup and clothing. The “Pullip” series has a global fan base of mainly women in their twenties and up.

Groove now launches the first collectible fashion doll crossover with Chupa Chups, creating an eye catching western looking doll that sports a vibrant lollipop themed outfit with matching color bead accessories.

The collection can be found in KIDDY LAND and in Groove’s online shop: pullipstyle.com

About “Pullip”
“Pullip” is a collectible 12” doll manufactured and released by Groove INC. (in Japan.). It debuted in 2003 with the characteristic of multifacetedness of girls, reflecting  “the current mood” in its hair, makeup and fashion. It is a 1/6 size big head doll. It is also famous for its original design and it enjoys a wide global fanbase. Groove frequently engages in collaborations of Pullip with famous anime characters, movies and animations.

“Pullip” is sold in Japan at famous toy stores such as Kiddy Land Harajuku, specialty doll stores, and anime stores.

About Perfetti Van Melle
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands.

The group also unlocks the power of several of its most popular brands such as Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruittella, Alpenliebe, Morositas and Big Babol, through a successful licensing programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover, the Chupa Chups, Airheads and Fruittella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties.

Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.

For further information visit our web  http://www.pvmlicensing.com and Instagram account @perfettivanmellelicencing.