Jazwares Gets “Ben & Holly” Master Toy License for North America
Entertainment One taps Jazwares as master toy licensee as TV series “Ben & Holly’s Little Kingdom” kicks off licensing program for North America. Jazwares, also is Entertainment One’s master toy licensee for Peppa Pig, will deliver a range of products in August, including action figures, vehicles and playsets. The series, which launched a licensing program in the UK with Character Options and Golden Bear, debuted in the U.S. on Nick Jr. in October 2015. No additional agreements for North America have been finalized yet, says an Entertainment One spokeswoman. Entertainment One has 65 licensees worldwide for Ben & Holly, including nearly 40 in the UK.