Plantation, FL –  Jazwares is launching  “SquishPillow by Original Squishmallows” exclusively in Target stores on June 22. It is already available online.

The new line of ultra-cozy pillows is designed specifically for sleep. It combines Squishmallows’ proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand’s signature velvety material.  To ensure every consumer gets the full sleep experience, an ultra-soft pillowcase is included with every SquishPillow purchase.

Launched in 2017, Squishmallows has grown into a global plush sensation and is now extending its reach into the world of sleep essentials with the SquishPillow.

Driven by consumer research that uncovered a significant number of pillow purchasers have already slept on a Squishmallows, Jazwares has now gone one step further and crafted the perfect snooze companion that delivers the ultimate coziness in a perfectly constructed sleeping pillow format.

Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, Target.com exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall.

“At Jazwares, we’re always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares. “The SquishPillow is the ultimate blend of comfort, functionality, and squishiness – perfect for at home or on the go, and we’re thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights.”

Sleep Scientist Dr. Rebecca Robbins added, “Healthy sleep is intimately related to virtually every aspect of our health and well-being. A great night’s rest can unlock the key to increased productivity, weight management, better mood and mental health, and improved heart and brain health.” Dr. Robbins explains, “A great pillow is an essential component of a great night’s rest. Having a pillow on your bed that you love and that is cozy can go a long way toward a good night’s rest.”

To top it off, fans can personalize their nap setup with six uniquely Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year. Featuring vibrant colors and beloved character patterns, they offer the perfect cozy accent for any bedroom, dorm, or dream den.