PLANTATION, FL — The fight against evil just got a whole lot cuter! Jazwares, one of the world’s leading toy companies, today plans to create a full line of plush, Squishmallows, and BumBumz inspired by Netflix’s global phenomenon, KPop Demon Hunters, set to roll out at U.S. and worldwide retailers in 2026.

“Don’t worry. It’s totally legit.” Beginning today, KPop Demon Hunters and Squishmallows fans can preorder their favorite mythical sidekicks, Derpy 12” Squishmallows ($19.99) and Sussie 8” Squishmallows ($14.99) on Squishmallows.com and hunt the supernatural with sassy soft style! Jazwares’ Derpy and Sussie presale will continue while supplies last, with shipment expected for May 2026.

“KPop Demon Hunters has taken the world by storm, and we’re putting fans at the center of the action with an epic and comprehensive line of plush including, our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

Jazwares’ KPop Demon Hunters lineup will include a wide range of plush featuring fan favorite heroes, villains, and sidekicks, all capturing the action-packed demon hunting energy of the breakout film. KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the U.S., Canada, Latin America, EMEA, Australia, and New Zealand. The first wave of products is expected to hit the neon streets in 2026.

Produced in partnership with Sony Pictures Animation, KPop Demon Hunters has become Netflix’s most popular film ever, and has been praised for its dazzling visuals, empowering themes of sisterhood and self-expression, and irresistible blend of music and action. Jazwares joins a lineup of collaborators developing merchandise across multiple categories to bring the KPop Demon Hunters world to life and meet the tremendous demand of its growing fanbase.

For more information on other products and toy lines, visit Jazwares on LinkedIn, X, Instagram,Facebook, and www.jazwares.com

About Jazwares
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, and BumBumz™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us onLinkedIn, X, Instagram, and Facebook.

About KPop Demon Hunters
When K-pop superstars Rumi, Mira, and Zoey aren’t selling out stadiums, they’re using their secret identities as demon hunters to protect their fans from ever-present supernatural danger. Together, they must face their biggest threat — an irresistible rival boy band of demons in disguise. From Netflix and Sony Pictures Animation, comes a fiercely fun and action-packed kpop odyssey featuring brand-new, original songs.