Jazwares to Debut Toys, Plush, & Costumes Based on the Cultural Phenomenon Yo Gabba Gabba!, Including the Original Series and Re-imagined, Yo Gabba GabbaLand! Series

Jazwares  announced a multi-year global licensing agreement to release toys, costumes, and accessories based on the beloved children’s franchise Yo Gabba Gabba!

The agreement was signed with franchise owner Gabbacadabra LLC, co-owned by Yo Gabba Gabba, LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, who spearhead licensing partnerships for the Gabba brand.

As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments, and Squishmallows inspired by the world of Yo Gabba Gabba!, including the classic series and the latest iteration, Yo Gabba GabbaLand! now streaming on Apple TV+. The deal also features a line of pet toys and accessories, in addition to the North American costume rights for all ages, including seasonal, dress-up, pet costumes, and costume accessories. Jazwares’ Yo Gabba Gabba! product line is expected to debut at retail in 2025.

Yo Gabba Gabba! was created by Emmy Award-nominated Christian Jacobs and Scott Schultz and first premiered in 2007. It has since inspired and delighted generations of kids and families with its blend of cutting-edge music, colorful live-action characters, and captivating animation. The newest series, Yo Gabba GabbaLand!, which premiered in August 2024, invites audiences to explore a magical world of endless possibilities and promise with friends both familiar and new.

“Yo Gabba Gabba! lives an iconic legacy that has inspired millions of kids around the world and we’re honored to be part of the franchise’s next chapter,” said Sam Ferguson, Senior Vice President of Global Licensing, Jazwares. “Yo Gabba GabbaLand! reaches a completely new generation of fans with a fresh vibrant world of fun, music, and dancing reuniting audiences with Yo Gabba Gabba! friends old and new. Jazwares is thrilled to bring the beloved series to life with a full line of colorful, imaginative play.”

“We couldn’t think of a better partner to bring our characters into the hands of kids everywhere,” said Christian Jacobs, series co-creator. “Jazwares has clearly distinguished themselves as an innovative leader in the toy industry and their care and quality are already impressing us daily as we prep our 2025 lineup. We’ve had a terrific response to the relaunch of Gabba from potential partners across the licensing industry, and we’re thrilled to announce this major partnership as the first of many opportunities in our pipeline. We can’t wait for families to be able to, once again, play at home with Muno, Brobee, Foofa, Toodee, and Plex!”