Jazwares Unveils Gravity Falls Toy Line at American International Toy Fair 2014
NEW YORK – FEBRUARY 18, 2014 – Jazwares™, a global leader in the toy and electronics marketplace, announced today its plans to create a new Gravity Falls toy line. The new toy line, based on the popular Disney TV series, will include figures, plush, role-play and play-set toys based on Dipper and Mabel’s adventures with Grunkle Stan, his mysterious journal, and The Mystery Shack. Jazwares™ will release the first wave of Gravity Falls toys in fall 2014 at retailers across the U.S.
Gravity Falls is a top show on Disney Channel with kids 2-11, kids 6-11 and tweens 9-14, ranking #1 in its time period across the major youth demographics. The hit show follows the adventures of twin brother and sister, Dipper and Mabel Pines as they spend summer with their eccentric great uncle Stan in the wondrous town of Gravity Falls, Oregon where things are never as they seem.
“We are delighted to help bring the Gravity Falls story to life in toys,” said Laura Zebersky, executive Vice President Global Sales & Licensing, Jazwares™. “More than anything, we’re great fans of the show and are excited to work with Disney on creating such a fun line for its audience to interact with its characters directly.”
The initial retail focus of the toy line will be in specialty stores, nationwide.
The announcement of the Gravity Falls™ toy line complements a robust brand portfolio for the company. For more information about all of Jazwares’ current lines, please visit www.jazwares.com.
About Jazwares, Inc.
With its focus on creativity, innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, their products feature some of the best entertainment properties in the world. Today, through the expertise of their product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. Their portfolio includes: Minecraft™, Adventure Time™, Regular Show, One Direction, Plants vs. Zombies™, Yo Gabba Gabba!™, WWE™, Sonic the Hedgehog™ and Teen Titans Go!™, among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want, at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.