[New York, New York, June 11, 2014] — Professional basketball player Jeremy Lin and JLIN Marketing have selected New York City based Seltzer Licensing Group as their licensing agent to secure strategic new licensing partnerships for “Jeremy Lin,” “Linsanity,” “JLIN,” “林書豪,” and “林书豪.”  

Seltzer Licensing Group uses a very strategic approach to securing partners for its clients and is focused on licensing opportunities that extend Lin’s connection with fans through categories that reflect his values. Specifically, among the target categories, Seltzer will seek to extend Lin’s global footprint through educational programs and products, as well as his signature style through fashion accessories.
Lin’s well-documented and improbable rise to global stardom, known worldwide as “Linsanity,” began in February 2012 when the Harvard graduate unexpectedly became a starter for the New York Knicks and captivated the world with his clutch shooting and overall dazzling play.  Lin became the only player in NBA modern history to record 20 points and seven assists in his first five starts and quickly became the face of New York basketball.  As a result of his tremendous on-court success, Lin’s popularity and demand for merchandise grew and continues to grow with his fans in the US as well as in China, Taiwan, and throughout the world.
“Our long-term strategy is to build a lasting brand of high-integrity and high-quality values which can be shared with the broadest reach around the globe,” says Patricia Sun of JLIN Marketing. “We believe that aligning with Seltzer will help us grow our licensing programs.”
“We are thrilled to be working with Jeremy,” said Stu Seltzer, President of Seltzer Licensing Group. “As NY Knick fans, we have seen, first hand, the power and attraction of Jeremy and look forward to matching his brand with best-in-class licensees who have the same kind of high integrity and high-quality values that are synonymous with Jeremy both as a player and as an individual.”
Seltzer Licensing Group will be meeting with prospective licensees at the International Licensing Expo in Las Vegas, June 17 – 19, 2014. “Jeremy Lin”, “Linsanity”, “JLIN”, “林書豪”, and “林书豪” are trademarked in the US, China, Taiwan, many East Asian countries, and other target countries around the globe.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com , is a full service licensing agency and consulting firm founded in 1998 and based in New York City, focusing on revenue growth for its clients through licensing partnerships. Its services include creation, implementation and execution of licensing strategic plans, licensee acquisition and program management. Seltzer Licensing Group currently represents Del Monte, Unilever and Scotts Miracle-Gro.  Other current and past clients include Fortune 500 manufacturers, National non-profits, leading retailers, and global hospitality companies.
About Jeremy Lin
Please visit www.JLin7.com for additional information on Jeremy Lin

Contact:
Sherry Halperin
Seltzer Licensing Group
212-244-5548 office
sherry@seltzerlicensing.com