Jerry Leigh celebrates “The Princess of Play” with a full apparel collection to round out their dress up sets available now at Walmart

Los Angeles, CA (September 22, 2020) — Pocket.watch has granted Jerry Leigh of California, Inc. apparel rights to Love, Diana to complement their array of dress-up available now at Walmart. Jerry Leigh will be developing a full girls collection including fashion tops, sweatshirts, outerwear, leggings, joggers, skirts, dresses, rompers, and more. From princess to mermaid to popstar to chef, the current Love, Diana dress up line embraces the imagination and celebrates all things girly with “The Princess of Play”.

The Kids Diana Show has skyrocketed to the third largest YouTube channel in the world, and pocket.watch plans to expand the Love, Diana kingdom much like they did with Ryan’s World. Jerry Leigh has a longstanding reputation for building fashion-forward collections at key retailers for over 50 years and plans to leverage their deep understanding of unique design and fabrications to make the Love, Diana apparel line unlike anything currently available at retail.

“We are already seeing the success of the Love, Diana dress-up sets at Walmart and other retailers internationally. We are thrilled to build upon that momentum with a full apparel collection that captures the imagination and creativity of the Love, Diana world,” remarks Michael Eichberg, VP of Sales and Business Development. The partnership with pocket.watch was brokered by Mix Licensing Group who focus on building meaningful licensing partnerships across different categories for a range of best-in-class licensees.

“We are thrilled to expand our partnership with Jerry Leigh from role play to all apparel,” said Stone Newman, pocket.watch Chief Revenue Officer. “They immediately got the Love, Diana brand bringing an amazing fashion sensibility and high quality product for their inaugural collection of dress up which will debut this Fall.  When it came time to expand into apparel, Jerry Leigh was a clear choice for us.  We look forward to amazing fashions that will be featured on Diana’s YouTube channels that every little girl will want to wear just like their best friend Diana.”

About Jerry Leigh of California, Inc.
Jerry Leigh is a leading design, manufacturing and brand management firm, servicing the nation’s top retailers through a wide range of brands and licenses. With headquarters in Los Angeles, satellite offices in New York City and Orlando, and state of the art manufacturing operations in Guatemala and Shanghai, the company’s 1000+ associates are dedicated to serving the needs of their brand and retail partners.  Jerry Leigh distributes at all tiers of distribution, from boutiques to mass market, and manufactures apparel that reflects consumer lifestyles.

About pocket.watch
Pocket.watch is a new studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. Pocket.watch created and produces Ryan’s Mystery Playdate, which airs on Nickelodeon and is the #1 preschool show on television. The company was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. Its management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves, David B. Williams and Kerry Tucker. Investors and stakeholders include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau with a significant stake in the company being held by ‘Ryan’s World’ creator Sunlight Entertainment. For more information about pocket.watch, please visit pocket.watch.

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CONTACT: Amber Mullenix
COMPANY: Jerry Leigh of California, Inc.
PHONE: (818) 909-6200
EMAIL: amullenix@jerryleigh.com
WEBSITE: www.jerryleigh.com