Atlanta, GA – Leading craft and fabric retailer JOANN just launched its first fabric collaboration with internationally renowned fashion illustrator and influencer, Rongrong DeVoe. This fun and fashionable fabric collection is exclusive to JOANN and is available in-stores and online.

The collaboration features 8 unique fabric designs which incorporate Rongrong’s signature illustrations of empowered “real” women and chic fashion accessories. Both Rongrong and JOANN are supporting this feature collection, and spreading the word to their loyal fans and
crafting enthusiasts, through social media, JOANN’s website and other avenues.

“As an artist, to have an exclusive fabric collection with JOANN is a dream come true,” said Rongrong. ” Inspiring and empowering women is very close to my heart, so I hope women see themselves in this collection and are inspired to create beautiful and fun items for themselves and for their spaces.“

“We are so excited to bring this exclusive collection to the millions of JOANN customers nationwide,” said Rob Will, Chief Merchandising Officer. “Our partnership with Rongrong has been terrific and we can’t wait to see what this fabric inspires people to create.”
This collaboration was brokered by Jewel Branding & Licensing, Rongrong DeVoe’s global licensing agent.