Joester Loria Group secures new deal for Mountain Dew to extend its Green Label Exclusives program with Society Original Products, partnership debuted at Agenda.

• The Joester Loria Group brokered a deal on behalf of its client, Mountain Dew, with Society Original Products as the next partner in its Green Label Exclusives program.
• Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.
• In 2012, Green Label Exclusive collaborations included partnerships with DIAMOND SUPPLY CO., SUPRA, AND DGK to create three unique capsule collections inspired by Mountain Dew.
• Mountain Dew x Society Original Products Limited Edition Capsule Collection for Spring Summer 2013 will include tees, tanks, sleeveless hoodie, five panel hat, socks, and accessories.
• The collection will feature a camo print and current and vintage Mtn Dew logos and slogans.
• Society Original Products will be targeting online and specialty action sports retailer to carry the line.
• The Mountain Dew x Society Original Products collaboration launched at last week’s Agenda Show in NYC.
• The Joester Loria Group, exclusive licensing agency for Pepsi Brands in North America manages the Green Label Exclusives program on behalf of their client Moutain Dew.