NEW YORK, NY (October 2nd, 2013) – The Joester Loria Group has been selected by celebrity chef Fabio Viviani as his exclusive licensing agent. The Joester Loria Group, a full-service licensing and marketing agency recognized for its award winning brand-building programs, will develop and execute a strategic licensing program that brings Fabio Viviani’s signature recipes and passion for food, wine and entertaining to a line of products that provide delicious, simple solutions to home cooks everywhere.
Fabio Viviani is a chef/restaurateur, author and TV personality. His cooking philosophy was borne in his grandmother’s kitchen, where he learned simple ways to bring together great flavors.   Viviani is the owner of three renowned restaurants: Firenze Osteria and Café Fírenze in the Los Angeles area and Siena Tavern in Chicago.  Viviani is perhaps best known for his appearance on season 5 of Bravo’s hit reality series Top Chef in 2008, earning the “Fan Favorite” title.   Returning to the Emmy Award winning show, Fabio competed in Top Chef All Stars in 2011 and was cast in Bravo TV’s biggest chef reality show to date – the culinary/lifestyle series “Life After Top Chef” in 2012.   Viviani regularly appears as a reoccurring guest on television shows such as Good Morning America, The Talk, The Chew, and Ellen.   He is also the host of the award-winning web series Chow Ciao! on Yahoo!, the #1 lifestyle and food show on the internet. Aside from working in his restaurants and television shows Viviani constantly promotes healthy eating for children.
The Joester Loria Group will be developing an integrated licensing and merchandising program that includes food, wine, spirits, housewares, cookware, and gifts.
“Fabio Viviani exemplifies why Americans have become foodies,” said Debra Joester, President of The Joester Loria Group.  “His passion and accessible approach to food and entertaining is a great platform for the kind of food and lifestyle products that millions of his viewers are seeking.”
“If you ask me ‘Success’ comes before ‘Work’ only in the dictionary” said Fabio Viviani.  “That’s why when I had to face the choice of whom to team up with in order to expand the horizon of my brand I went out and ask who we’re the most dynamic hardest working people in the licensing industry and that’s how I meet the Team at JL, they are intelligent thinkers, well organized, creative and they like to act fast, all quality you need in a team to succeed, I have no doubt in their capability to help me make my brand a worldwide Legacy”.
For more information about Fabio Viviani, please visit http://fabioviviani.com/
For more information about The Joester Loria Group, please visit www.joesterloriagroup.com.
 
About Fabio Viviani
 
Celebrity chef Fabio Viviani is widely known for excellence in Italian cuisine and appearing on season 5 of Bravo’s reality series Top Chef, there he earned a place among the final four contestants and was named Fan Favorite. Viviani is the owner of two renowned Italian restaurants: Firenze Osteria and Café Firenze, where he delights customers with recipes from Florence, his birth city.  Viviani has appeared in a number of television cooking segments and is a recurring guest on television shows such as Good Morning America, The Talk, The Chew, Ellen, Good Day LA, Access Hollywood, and he hosts a regular spot on QVC channel with various kitchen appliances and products. He is also the host of the award-winning web series Chow Ciao! on Yahoo!, the #1 lifestyle and food show on the internet. Viviani has authored two successful cookbooks, Café Firenze Cookbook, and his latest release Fabio’s Italian Kitchen, and also his series of Ebooks about various food subjects appeared on multiple Amazon bestseller lists within weeks of release. Aside from working in his restaurants, television shows and writing, Viviani constantly promotes healthy eating for children.
 
About The Joester Loria Group 
 
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including strategic planning and implementation of licensing strategies that encompass robust marketing and retail initiatives. The Joester Loria Group represents Pepsi-Cola North America; Proximo Spirits, including Jose Cuervo, 1800 Tequila, Three Olives Vodka, and The Kraken; Clorox Green Works’ Discovery Communications, including the Animal Planet network and key series; Kellogg’s portfolio of cereal and snack brands; celebrity chef, Fabio Viviani, pre-school series The Hive;  The World of Eric Carle™, based on his artwork from the beloved children’s picture books; YouTube sensation and Cartoon Network series Annoying Orange; Entenmann’s; SMOSH;  Dew Tour, the #1 action sporting event in North America; Oxford University; Waste Management; Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics.

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CONTACT:
Jessica Wichard
Joester Loria Group
646 354 4510
jwichard@tjlgroup.com