Leading nursery retailer, JoJo Maman Bébé has partnered again with the World of Eric Carle to extend its successful Very Hungry Caterpillar range of children’s clothing based on the evergreen book character. The licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar is managed in the UK by independent licensing company Rocket Licensing through the worldwide agent, The Joester Loria Group.

Launched on 27th July, 2020, the second phase of the JoJo Maman Bébé and The Very Hungry Caterpillar partnership builds on a very successful initial range which launched in 2019. The new, extended collection features eight very special designs, available in an increased range of sizes, now up to age four and including toddler sizes.

The designs carry the signature JoJo Maman Bébé stripes, coupled with cute phrases from the world’s favourite caterpillar, such as ‘hungry, hungry, hungry’ and ‘tiny and very hungry’, and  lovely appliqué, embroidery and prints feature to truly capture The Very Hungry Caterpillar brand. Iconic images from the Eric Carle book are used to create individual and instantly recognisable pieces including rompers, baby grows, jogger and T-shirt sets, and dresses.

Also new to the range are two additional Very Hungry Caterpillar gift box designs, to help create the perfect gifting opportunity. The collection will be supported by a heavyweight social media campaign, as well as a central in-store display unit, and will be accompanied by other Very Hungry Caterpillar products including toys and books to provide an immersive brand offering to JoJo Maman Bébé customers.

Melissa Satterly, Brand Manager for The Very Hungry Caterpillar at Rocket Licensing comments: “The initial range from JoJo Maman Bébé last year was so well received, that it was only right to extend the deal for a new season, and we’re thrilled to be expanding the offering with this best-in-class partner.

“The momentum with consumers created during The Very Hungry Caterpillar’s 50th anniversary in 2019, is continuing apace and we will soon be announcing more partnerships for the beloved Eric Carle property.”

The Very Hungry Caterpillar is the centrepiece of the successful global licensing campaign around The World of Eric Carle brand, which brings together the much-loved, multi-million-selling works of author and artist Eric Carle. 

About The World of Eric Carle

The World of Eric Carle is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books, which have sold over 160 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, UK, Japan, China, Australia, and Europe. For more information, please visit:  

About Rocket Licensing

Now in its second decade, and one of the UK’s leading licensing agents, Rocket Licensing represents a diverse and focused roster of brands that spans entertainment, preschool, heritage, lifestyle and specialist interest properties. Rocket’s portfolio currently manages UK licensing programmes for an array of leading entertainment studios and licensors including: Bapper, Beano Studios, BocPix, CCA and B, LLC, Geographers’ A-Z Map Co, Metro-Goldwyn-Mayer Studios (MGM), Minikim Holland, Scholastic/Horrible Histories, Stanfords, The Joester Loria Group/Eric Carle, Timbuktu Labs and Valiant. For more information, please visit www.rocketlicensing.com

About The Joester Loria Group

The Joester Loria Group, http://www.joesterloriagroup.com,  is an award-winning full-service licensing and brand extension agency, representing a number of the world’s leading brands including McDonald’s;  Pepsi-Cola NA; Frito-Lay’s Cheetos and Doritos brands; Constellation Brands Beer portfolio including Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; Entenmann’s baked goods; Jack Link’s meat snacks; 1-800-Flowers portfolio including Harry & David and Moose Munch; TikTok influencers WeWearCute; and children’s literary and entertainments properties including The World of Eric Carle™ featuring The Very Hungry Caterpillar; and Miffy;