NHRA ‘Peddle to the Metal’ Collection Now Available

DEERFIELD, IL (July 13, 2020)—JRL Group, Inc., a full-service licensing agency announced today it has finalized a licensing agreement for a designated series of merchandise between the National Hot Rod Association (NHRA), the primary sanctioning body for the sport of drag racing in the United States, and Putnam Brands, a full service design, production and fulfillment agency specializing in backend services for apparel and accessory brands.

The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under 4 seconds!

NHRA ‘Peddle to the Metal’ Collection – NHRA and Putnam Brands partner to launch a line of vintage graphic tee shirts that tap into the rich history, heritage and brand of NHRA speed and motor culture with a vintage twist. The neon colorways give the design a circa 1990s feel. The initial run includes styles named 1989 Fall Nationals Phoenix, 1987 Gator Nationals Dark Spiral Wash and 1987 Gator Nationals C/W White with pricing around $24.99. The NHRA Peddle to the Metal Collection is available online at www.tillys.com or in store at one of their 229 brick & mortar stores across the United States.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the serious race enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products. 

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J & A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

About JRL Group, Inc.
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports, JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.

About Putnam Brands
Putnam Brands is a full-service design, development for fashion apparel and accessories that specializes in backend services and consulting for apparel and accessory brands. The company was founded in 1997 by John Putnam, who has been in the industry for over 25 years. Their expertise is to empower their partners in the fields of design, product development, production and logistics. With their concept and campaign expertise, they help brands diversify their product offerings and reach their core, creative markets. www.putnamaccessorygroup.com.